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Brands › Murdoch University

Murdoch University

As at 16 Oct 2026, AccountMoves records 2 current agencies for Murdoch University: Dentsu (media, since 27 Apr 2022), Berlin (creative, since 7 Mar 2025). Agency changes reported since 2016: 0. Last reported move: 7 Mar 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Dentsu (media), Berlin (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 7 Mar 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
J. Walter Thompson Perth J. Walter Thompson PerthSeen in credits only
creative, credited 17 July 2017 · 1 campaign
Latest: Free Your Think via B&T
Wilora Keeley Wilora KeeleySeen in credits only
creative, credited 17 July 2017 · 1 campaign
Latest: Free Your Think via B&T
Berlin BerlinReported appointment
creative, 7 Mar 2025 to now · 1 yr 7 mth
Sources: Campaign Brief
BerlinReported · 1 yr 7 mth
media
Dentsu DentsuConfirmed appointment
media, 27 Apr 2022 to now · 4 yr 6 mth
Sources: Campaign Brief
DentsuConfirmed · 4 yr 6 mth
digital
Evelina Forde Evelina FordeSeen in credits only
digital, credited 17 July 2017 · 1 campaign
Latest: Free Your Think via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBerlinCurrent7 Mar 2025Now1.60
mediaDentsuCurrent27 Apr 2022Now4.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Murdoch University since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Murdoch University campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Evelina Forde Seen in creditsdigital17 July 201717 July 20171Free Your Think via B&T
J. Walter Thompson Perth Seen in creditscreative17 July 201717 July 20171Free Your Think via B&T
Wilora Keeley Seen in creditscreative17 July 201717 July 20171Free Your Think via B&T
Helium Seen in creditsproduction17 July 201717 July 20171Free Your Think via B&T
Vandal Seen in creditspost-production17 July 201717 July 20171Free Your Think via B&T
Luke Carter (Wilton Photography) Seen in creditsproduction17 July 201717 July 20171Free Your Think via B&T
Brainestorm Seen in creditsaudio17 July 201717 July 20171Free Your Think via B&T

Also credited People named once in Murdoch University campaign credits

Neil Cullingford (Associate director of marketing and communications, Murdoch University, B&T) · Toni O’Donnell (Marketing managers, Murdoch University, B&T) · Vanessa Beal (Marketing planner, Murdoch University, B&T) · Beverly Ng (Marketing coordinator, Evelina Forde, B&T) · Chelsea Andreotta (School marketing coordinator, Evelina Forde, B&T) · Paul Coghlan (Creative director, J. Walter Thompson Perth, B&T) · Mike Spiers (Designers, Wilora Keeley, B&T) · Nick Doring (Designers, Wilora Keeley, B&T) · Paul Friedman (Executive production director, Wilora Keeley, B&T) · Meredith Simpson (Associate planning director, Wilora Keeley, B&T) · Richard Swan (VFX creative director, Vandal, B&T) · Brenden Johnson (VFX executive producers, Vandal, B&T) · Anna Greensmith (VFX executive producers, Vandal, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 Mar 20257 Mar 2025appointmentcreativeBerlinreportedvia Campaign Brief
27 Apr 202227 Apr 2022appointmentmediaDentsuconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Neil CullingfordAssociate Director of Marketing and Communications17 July 201717 July 2017
Kristen TylerAssociate Director, Brand and Marketing17 July 201727 Apr 2022
Toni O’DonnellMarketing Managers17 July 201717 July 2017
Vanessa BealMarketing Planner17 July 201717 July 2017

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Tyler pointed to the quality of its people as the reasons for choosing Dentsu. Kristen Tyler · the move · via Campaign Brief, 27 Apr 2022 · paraphrased
AGENCY SAYS Groves said Dentsu was pleased to take on Murdoch University.
Jim Groves · the move · via Campaign Brief, 27 Apr 2022 · paraphrased