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Brands › My Muscle Chef

My Muscle Chef

As at 16 Oct 2026, AccountMoves records 2 current agencies for My Muscle Chef: M+C Saatchi Sport & Entertainment (PR, since 20 Jan 2021), TBWA\Sydney (creative, since 20 July 2021). Agency changes reported since 2016: 0. Last reported move: 20 July 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: M+C Saatchi Sport & Entertainment (PR), TBWA\Sydney (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 20 July 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
TBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 20 July 2021 to now · 5 yr 3 mth
Sources: Campaign Brief
TBWA\SydneyConfirmed · 5 yr 3 mth
media
Kaimera KaimeraSeen in credits only
media, credited 4 Feb 2021 · 1 campaign
Latest: campaign via B&T
Vacant on record
PR
M+C Saatchi Sport & Entertainment M+C Saatchi Sport & EntertainmentConfirmed appointment
PR, 20 Jan 2021 to now · 5 yr 9 mth
Sources: Mumbrella
M+C Saatchi Sport & EntertainmentConfirmed · 5 yr 9 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWA\SydneyCurrent20 July 2021Now5.20
PRM+C Saatchi Sport & EntertainmentCurrent20 Jan 2021Now5.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for My Muscle Chef since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on My Muscle Chef campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Kaimera Seen in creditsmedia4 Feb 20214 Feb 20211campaign via B&T
RASKÖLS Seen in creditsproduction4 Feb 20214 Feb 20211campaign via B&T
M+C Saatchi Sport & Entertainment Seen in creditsPR4 Feb 20214 Feb 20211campaign via B&T

Also credited People named once in My Muscle Chef campaign credits

ASTUTE AGENCY (Creative, Kaimera, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 July 202120 July 2021appointmentcreativeTBWA\Sydneyconfirmedvia Campaign Brief
20 Jan 202120 Jan 2021appointmentPRM+C Saatchi Sport & Entertainmentconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Love pointed to the strength of its creative ideas, a record of commercial results and the quality of its people as the reasons for choosing TBWA\Sydney. Nick Love · the move · via Campaign Brief, 20 July 2021 · paraphrased
AGENCY SAYS Bradbury said TBWA\Sydney was excited to take on My Muscle Chef, and flagged big plans for the next phase. Paul Bradbury · the move · via Campaign Brief, 20 July 2021 · paraphrased