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Brands › MyDeal

MyDeal

As at 16 Oct 2026, AccountMoves records 1 current agency for MyDeal: 72andSunny (creative, since 7 Sept 2021). Agency changes reported since 2016: 0. Last reported move: 7 Sept 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: 72andSunny (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 7 Sept 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 7 Sept 2021 to now · 5 yr 1 mth
Sources: Mumbrella · Campaign BriefMyDeal MyDealSeen in credits only
creative, credited 26 Oct 2021 · 1 campaign
Latest: campaign via LBB
72andSunnyConfirmed · 5 yr 1 mth
media
Ryval RyvalSeen in credits only
media, credited 25 Oct 2021 · 1 campaign
Latest: campaign via Campaign BriefRolla Films Rolla FilmsSeen in credits only
media, credited 26 Oct 2021 · 1 campaign
Latest: campaign via LBB
Vacant on record
design
Otis Studios Otis StudiosSeen in credits only
design, credited 25 Oct 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent7 Sept 2021Now5.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for MyDeal since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on MyDeal campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
MyDeal Seen in creditscreative26 Oct 202126 Oct 20211campaign via LBB
Rolla Films Seen in creditsmedia26 Oct 202126 Oct 20211campaign via LBB
Otis Studios Seen in creditsdesign25 Oct 202125 Oct 20211campaign via Campaign Brief
Ryval Seen in creditsmedia25 Oct 202125 Oct 20211campaign via Campaign Brief

Also credited People named once in MyDeal campaign credits

John Barkle (Head of Brand & Loyalty, MyDeal, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 Sept 20217 Sept 2021appointmentcreative72andSunnyconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Ryan GracieChief Marketing Officer7 Sept 202125 Oct 2021
John BarkleHead of Brand & Loyalty25 Oct 202125 Oct 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Gracie credited 72andSunny with the strength of its creative ideas, the quality of its people and a record of commercial results.
creativitypeopleeffectivenessambitiousexcited
Ryan Gracie · the move · via Campaign Brief, 7 Sept 2021 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on MyDeal.
journey
Ross Berthinussen · the move · via Campaign Brief, 7 Sept 2021 · paraphrased