Myer
As at 16 Oct 2026, AccountMoves records 2 current agencies for Myer: Jaywing (digital, since 27 Mar 2023), Howatson+Company (creative, since 27 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 27 Jan 2025. Based on reported moves only, with sources.
Marketing lead: Clarabella Burley (Chief Marketing Officer, since 28 Jan 2025) · Total appointments: 3
Roster: Jaywing (digital), Howatson+Company (creative) Small roster
Last review on record: 27 Jan 2025 · Marketing lead since: 28 Jan 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 19 Dec 2017 · 1 campaign
Latest: Santaland Express via LBBClemenger BBDO Melbourne Clemenger BBDO MelbourneSeen in credits only
creative, credited 20 Feb 2020 to 8 Nov 2021 · 4 campaigns
Latest: invisible via MumbrellaClemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 7 Oct 2020 · 1 campaign
Latest: campaign via LBBClemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 7 Nov 2022 to 2 Nov 2023 · 2 campaigns
Latest: campaign via Campaign BriefHowatson+Company Howatson+CompanyConfirmed appointment
creative, 27 Jan 2025 to now · 1 yr 9 mth
Sources: Campaign Brief · B&T
media, credited 4 Nov 2020 · 1 campaign
Latest: Bigger than Christmas via Campaign BriefAKQA AKQASeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign BriefEssenceMediacom EssenceMediacomSeen in credits only
media, credited 7 Nov 2022 to 3 Nov 2025 · 2 campaigns
Latest: campaign via Campaign BriefEssence Mediacom a WPP media brand Essence Mediacom a WPP media brandSeen in credits only
media, credited 25 Feb 2026 to 26 Mar 2026 · 5 campaigns
Latest: campaign via Campaign Brief
social, credited 2 Nov 2023 · 1 campaign
Latest: Make Your Merry Meaningful via Campaign Brief
design, credited 2 Nov 2023 · 1 campaign
Latest: Make Your Merry Meaningful via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCurrent | 27 Jan 2025 | Now | 1.7 | 0 |
| digital | JaywingCurrent | 27 Mar 2023 | Now | 3.6 | 0 |
| digital | Clemenger Group | 23 Feb 2017 | 27 Mar 2023 | 6.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Myer since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Myer campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company Seen in credits | creative | 3 Nov 2025 | 26 Mar 2026 | 6 | campaign via Campaign Brief |
| Howatson+Company Seen in credits | production | 25 Feb 2026 | 26 Mar 2026 | 5 | campaign via Campaign Brief |
| Essence Mediacom a WPP media brand Seen in credits | media | 25 Feb 2026 | 26 Mar 2026 | 5 | campaign via Campaign Brief |
| EssenceMediacom Seen in credits | media | 7 Nov 2022 | 3 Nov 2025 | 2 | campaign via Campaign Brief |
| Clemenger BBDO Seen in credits | creative | 7 Nov 2022 | 2 Nov 2023 | 2 | campaign via Campaign Brief |
| Finch Seen in credits | production | 2 Nov 2023 | 2 Nov 2023 | 1 | Make Your Merry Meaningful via Campaign Brief |
| Squeak E Clean Studios Seen in credits | design | 2 Nov 2023 | 2 Nov 2023 | 1 | Make Your Merry Meaningful via Campaign Brief |
| @Myer #MyerChristmas #MakeYourMerryMeaningful Seen in credits | social | 2 Nov 2023 | 2 Nov 2023 | 1 | Make Your Merry Meaningful via Campaign Brief |
| Clemenger BBDO Melbourne Seen in credits | creative | 20 Feb 2020 | 8 Nov 2021 | 4 | invisible via Mumbrella |
| AKQA Seen in credits | media | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Talent casting Seen in credits | production | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Sound Design & Mix Seen in credits | production | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| The Sweetshop Seen in credits | production | 4 Nov 2020 | 4 Nov 2020 | 1 | Bigger than Christmas via Campaign Brief |
| The Editors Seen in credits | post-production | 4 Nov 2020 | 4 Nov 2020 | 1 | Bigger than Christmas via Campaign Brief |
| Ikon Seen in credits | media | 4 Nov 2020 | 4 Nov 2020 | 1 | Bigger than Christmas via Campaign Brief |
| Clemenger BBDO Australia Seen in credits | creative | 7 Oct 2020 | 7 Oct 2020 | 1 | campaign via LBB |
| Playtime Seen in credits | production | 6 Oct 2020 | 7 Oct 2020 | 2 | Made for this via Campaign Brief |
| Playtime Seen in credits | audio | 7 Oct 2020 | 7 Oct 2020 | 1 | campaign via LBB |
| Marketing Specialist Seen in credits | post-production | 6 Oct 2020 | 6 Oct 2020 | 1 | Made for this via Campaign Brief |
| c Seen in credits | audio | 6 Oct 2020 | 6 Oct 2020 | 1 | Made for this via Campaign Brief |
| Squeak E. Clean Studios Seen in credits | audio | 6 Oct 2020 | 6 Oct 2020 | 1 | Made for this via Campaign Brief |
| VML Australia Seen in credits | creative | 19 Dec 2017 | 19 Dec 2017 | 1 | Santaland Express via LBB |
| Sixty40 Seen in credits | production | 19 Dec 2017 | 19 Dec 2017 | 1 | Santaland Express via LBB |
| Heckler Seen in credits | post-production | 19 Dec 2017 | 19 Dec 2017 | 1 | Santaland Express via LBB |
| Sixty40 Seen in credits | post-production | 19 Dec 2017 | 19 Dec 2017 | 1 | Santaland Express via LBB |
Also credited People named once in Myer campaign credits
Gracie Otto (Director, Clemenger BBDO Melbourne, Campaign Brief) · Simon Upton (Photographer, c, Campaign Brief) · Daisy Hicks CGA (Casting Director, Squeak E. Clean Studios, Campaign Brief) · Bernard Garry (Offline Editor, Electric Dreams, Campaign Brief) · Offline Editor (Leila Gaabi / The Editors, Talent casting, Campaign Brief) · Geoff Ikin (Chief Customer Officer, Myer, Campaign Brief) · Gemma Hunter (General Manager, Marketing, Myer, Campaign Brief) · Laura Entwistle (Senior Marketing Manager, Myer, Campaign Brief) · Jim Curtis (Chief Creative Officer, Clemenger BBDO, Campaign Brief) · Tristan Graham (Exec Creative Director, Clemenger BBDO, Campaign Brief) · Chris Wilson (Creative Director, Clemenger BBDO, Campaign Brief) · Roy Leibowitz (Creative Director, Clemenger BBDO, Campaign Brief) · Daniel Pizzato (Creative Director, Clemenger BBDO, Campaign Brief) · Jess Moses (Creative Lead, Clemenger BBDO, Campaign Brief) · Elsa Mahlstedt (Senior Art Director, Clemenger BBDO, Campaign Brief) · Zoe Perrin (Art Director, Clemenger BBDO, Campaign Brief) · Casey Henderson (Art Director, Clemenger BBDO, Campaign Brief) · Bec Spiller (Art Director, Clemenger BBDO, Campaign Brief) · Hazel Squire (Senior Copywriter, Clemenger BBDO, Campaign Brief) · Vanessa Bruzzaniti (Senior Copywriter, Clemenger BBDO, Campaign Brief) · Riana McKenzie (Copywriter, Clemenger BBDO, Campaign Brief) · Sade Ballestrin (Lead Designer, Clemenger BBDO, Campaign Brief) · David Anderson (Craft Designer, Clemenger BBDO, Campaign Brief) · Richie Rossi (Craft Designer, Clemenger BBDO, Campaign Brief) · Ant Yee (Designer, Clemenger BBDO, Campaign Brief) · Jacqueline Witts (Chief Strategy Officer, Clemenger BBDO, Campaign Brief) · Helena Duniec (Planner, Clemenger BBDO, Campaign Brief) · Julian Bell (Managing Director, Clemenger BBDO, Campaign Brief) · Charlotte Stevens (Group Business Director, Campaign Brief) · Carrie Hack (Senior Business Director, Campaign Brief) · Renee Yiannakis (Business Director, Campaign Brief) · Laura Keating (Business Director, Campaign Brief) · Gabriela Jao (Senior Business Manager, Campaign Brief) · Emily Gill (Business Manager, Campaign Brief) · Karolina Bozajkovska (Executive Producer, TV, Campaign Brief) · Georgia Scott (Digital Designer, Campaign Brief) · Rachael Brooks (Digital Designer, Campaign Brief) · Natalia Lukasiewicz (Lead Digital Producer, Campaign Brief) · Corey Esse (Managing Director / Executive Producer, Finch, Campaign Brief) · AnnaTara Clark-Sneddon (Producer, Finch, Campaign Brief) · Rumble Studios (Music Composer/Arranger, Finch, Campaign Brief) · Paul Le Couteur (Head of Sound, Squeak E Clean Studios, Campaign Brief) · Ceri Davies (Executive Producer, Squeak E Clean Studios, Campaign Brief) · Kirsty Wilson (Head of Brand, Marketing, Myer, Campaign Brief) · Tara Sheridan Johnston (Marketing Coordinator, Brand & Lam, Myer, Campaign Brief) · Hamish McGregor (Director, Plus Also Studios, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 27 Jan 2025 | 27 Jan 2025 | appointment | creative | Howatson+Company | confirmed | via Campaign Briefvia B&T | |||
| 27 Mar 2023 | 27 Mar 2023 | appointment | digital | Jaywing | confirmed | via B&Tvia Mumbrella | |||
| 23 Feb 2017 | 23 Feb 2017 | appointment | digital | Clemenger Group | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Gemma Hunter | General Manager, Marketing | 2 Nov 2023 | Now |
| Laura Entwistle | Senior Marketing Manager | 2 Nov 2023 | 2 June 2024 |
| Clarabella Burley | Chief Marketing Officer | 28 Jan 2025 | Now |
| Kirsty Wilson | Head of Brand, Marketing | 3 Nov 2025 | Now |
| Lina Cabai | General Manager, Marketing | 3 Nov 2025 | Now |
| Tara Sheridan Johnston | Marketing Coordinator, Brand & Lam | 3 Nov 2025 | Now |
