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Brands › MyState Bank

MyState Bank

As at 16 Oct 2026, AccountMoves records no current agency appointments for MyState Bank. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Royals The RoyalsSeen in credits only
creative, credited 6 July 2020 to 10 Jan 2022 · 4 campaigns
Latest: campaign via Campaign Brief
Vacant on record
media
CHE Proximity CHE ProximitySeen in credits only
media, credited 10 Jan 2022 · 2 campaigns
Latest: Numbers and Feelings via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for MyState Bank since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on MyState Bank campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Royals Seen in creditscreative6 July 202010 Jan 20224campaign via Campaign Brief
The Sweetshop Seen in creditsproduction10 Jan 202210 Jan 20221campaign via B&T
Arc Post Production Seen in creditspost-production10 Jan 202210 Jan 20221campaign via B&T
CHE Proximity Seen in creditsmedia10 Jan 202210 Jan 20222Numbers and Feelings via Campaign Brief
Sweetshop Seen in creditsproduction10 Jan 202210 Jan 20221Numbers and Feelings via Campaign Brief
Flint Seen in creditsproduction6 July 20206 July 20202campaign via Campaign Brief

Also credited People named once in MyState Bank campaign credits

Heather McGovern (GM Digital & Marketing, MyState Bank, B&T) · Andrew Branwhite (Head of Brand & Advertising, MyState Bank, B&T) · Theresa Lord (Advertising & Media Manager, MyState Bank, B&T) · Sebastian Vizor (Executive Creative Director, The Royals, B&T) · Louise Arnold (Group Business Director, Lee Spencer, B&T) · Catherine Cumming (Business Director, Lee Spencer, B&T) · Meredyth Judd (Producer, Lee Spencer, B&T) · Kate Halpin (Director, The Sweetshop, B&T) · Edward Pontifex (Producer, The Sweetshop, B&T) · Phebe Schmidt (Still photographer, Majella Productions, B&T) · Gabrielle Pearson (Producer, Majella Productions, B&T) · Allison Lockwood (Producer, Sweetshop, Campaign Brief) · Max Walter (DOP, Sweetshop, Campaign Brief) · Sarah Alekna (Casting Director, Sweetshop, Campaign Brief) · James Ashbolt (Editor, Sweetshop, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Heather McGovernGM Digital & Marketing10 Jan 20224 Sept 2023
Andrew BranwhiteHead of Brand & Advertising10 Jan 202210 Jan 2022

Stated reasons and comments Paraphrased, with source links

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