Nando's
As at 16 Oct 2026, AccountMoves records 2 current agencies for Nando's: SDWM (creative, since 1 Feb 2022), Kaimera (media, since 19 June 2025). Agency changes reported since 2016: 1. Last reported move: 19 June 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current
Last review on record: 19 June 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative
SDWM SDWMConfirmed appointment
creative, 1 Feb 2022 to now · 4 yr 8 mth
Sources: Campaign Brief
creative, 1 Feb 2022 to now · 4 yr 8 mth
Sources: Campaign Brief
media
Kaimera KaimeraConfirmed appointment
media, 19 June 2025 to now · 1 yr 4 mth
Sources: Mediaweek
media, 19 June 2025 to now · 1 yr 4 mth
Sources: Mediaweek
20222023202420252026
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SDWMCurrent | 1 Feb 2022 | Now | 4.7 | 0 |
| media | KaimeraCurrent | 19 June 2025 | Now | 1.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 19 June 2025 | media: Bohemia to Kaimera | Mediaweek |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 19 June 2025 | 19 June 2025 | appointment | media | Bohemia | Kaimera | confirmed | via Mediaweek | ||
| 1 Feb 2022 | 1 Feb 2022 | appointment | creative | SDWM | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
AGENCY SAYS Behr said Kaimera was excited to take on Nando's. Nick Behr · the move · via Mediaweek, 19 June 2025 · paraphrased
WHY THEY WON Stanford said SDWM stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Tim Stanford · the move · via Campaign Brief, 1 Feb 2022 · paraphrased
AGENCY SAYS Orr said SDWM was thrilled to take on Nando's, and talked up the brand's standing. James Orr · the move · via Campaign Brief, 1 Feb 2022 · paraphrased
