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Brands › NetApp

NetApp

As at 16 Oct 2026, AccountMoves records 1 current agency for NetApp: Text100 (PR, since 19 Oct 2017). Agency changes reported since 2016: 0. Last reported move: 19 Oct 2017. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Text100 (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 19 Oct 2017 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
Text100 Text100Confirmed appointment
PR, 19 Oct 2017 to now · 9 yr
Sources: B&T
Text100Confirmed · 9 yr
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRText100Current19 Oct 2017Now9.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for NetApp since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
19 Oct 201719 Oct 2017appointmentPRText100confirmedvia B&T

Marketing leaders

PersonTitleFromTo
Charles ManuelChief Marketing Officer for APAC and Japan19 Oct 201719 Oct 2017

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Manuel credited PR Firm Text100 with a clear grasp of the customer and category, its data and technology capability and the strength of its creative ideas.
audience understandingdata and technologycreativity
Charles Manuel · the move · via B&T, 19 Oct 2017 · paraphrased
AGENCY SAYS Nugent said PR Firm Text100 was thrilled to take on NetApp.
thrilled
Lee Nugent · the move · via B&T, 19 Oct 2017 · paraphrased