Optus’ Amaysim
As at 16 Oct 2026, AccountMoves records 1 current agency for Optus’ Amaysim: Orchard (creative, since 17 May 2022). Agency changes reported since 2016: 0. Last reported move: 17 May 2022. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Orchard (creative) Small roster
Last review on record: 17 May 2022 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 17 May 2022 to now · 4 yr 5 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | OrchardCurrent | 17 May 2022 | Now | 4.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Optus’ Amaysim since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 May 2022 | 17 May 2022 | appointment | creative | Orchard | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Eric Alkema | Associate Marketing Director | 17 May 2022 | 17 May 2022 |