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Brands › Pernod Ricard Winemakers

Pernod Ricard Winemakers

As at 16 Oct 2026, AccountMoves records 3 current agencies for Pernod Ricard Winemakers: Analogfolk Australia (digital, since 30 Jan 2017), Emotive (creative, since 15 Oct 2020), TBWA\Sydney (unspecified, since 14 Dec 2022). Agency changes reported since 2016: 0. Last reported move: 14 Dec 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: Analogfolk Australia (digital), Emotive (creative), TBWA\Sydney (unspecified) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 14 Dec 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Emotive EmotiveConfirmed appointment
creative, 15 Oct 2020 to now · 6 yr
Sources: Campaign Brief
EmotiveConfirmed · 6 yr
media
Initiative InitiativeSeen in credits only
media, credited 11 July 2024 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
digital
Analogfolk Australia Analogfolk AustraliaConfirmed appointment
digital, 30 Jan 2017 to now · 9 yr 9 mth
Sources: B&T · LBB
Analogfolk AustraliaConfirmed · 9 yr 9 mth
social
DARKHORSE DARKHORSESeen in credits only
social, credited 11 July 2024 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
PR
Liquid Ideas Liquid IdeasSeen in credits only
PR, credited 11 July 2024 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
unspecified
TBWA\Sydney TBWA\SydneyConfirmed appointment
unspecified, 14 Dec 2022 to now · 3 yr 10 mth
Sources: Campaign Brief
TBWA\SydneyConfirmed · 3 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEmotiveCurrent15 Oct 2020Now6.00
digitalAnalogfolk AustraliaCurrent30 Jan 2017Now9.70
unspecifiedTBWA\SydneyCurrent14 Dec 2022Now3.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Pernod Ricard Winemakers since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Pernod Ricard Winemakers campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Liquid Ideas Seen in creditsPR11 July 202411 July 20242campaign via Mediaweek
DARKHORSE Seen in creditssocial11 July 202411 July 20242campaign via Mediaweek
Initiative Seen in creditsmedia11 July 202411 July 20242campaign via Mediaweek
Emotive Seen in creditscreative11 Mar 202111 Mar 20211DR3 via Campaign Brief
Anattic Seen in creditsproduction11 Mar 202111 Mar 20211DR3 via Campaign Brief

Also credited People named once in Pernod Ricard Winemakers campaign credits

Celest Kenny (Head of Fine Wine, Pernod Ricard Winemakers, Campaign Brief) · Kate Bedwell (St Hugo Brand Manager, Pernod Ricard Winemakers, Campaign Brief) · Alicia Partridge (PR Manager, Pernod Ricard Winemakers, Campaign Brief) · Kristine Fernandez (Global Content Manager, Pernod Ricard Winemakers, Campaign Brief) · Chris Dahl (E-commerce Manager, Pernod Ricard Winemakers, Campaign Brief) · Anna-Clare Clarendon (Senior Strategist, Campaign Brief) · Monika Vidovic (Business Director, Campaign Brief) · Ben Clare (Creative Director, Campaign Brief) · Cameron Burnett (Copywriter, Campaign Brief) · Jackson Tate (Art Director, Campaign Brief) · Katrina Maw (Executive Producer, Campaign Brief) · Michael Hollis (Senior Producer, Campaign Brief) · James Copson (Producer/Director, Anattic, Campaign Brief) · James Steir (Page DOP, Anattic, Campaign Brief) · Milda Baginskaite (Art Director, Anattic, Campaign Brief) · Sam Gadsden (Editor, Emotive Productions, Campaign Brief) · Ben Eagleton (Colourist, Blockhead VFX, Campaign Brief) · Gerad Petherbridge (Strategy Director, Pernod Ricard Winemakers, Campaign Brief) · Zoe Hartas (Senior Account Director, Pernod Ricard Winemakers, Campaign Brief) · Ben Sampson (Senior Creative Director, Pernod Ricard Winemakers, Campaign Brief) · Peirce Thompson (Senior Copywriter, Pernod Ricard Winemakers, Campaign Brief) · Rory Pearson (Social Copywriter, Pernod Ricard Winemakers, Campaign Brief) · Daniel Mortensen (Head of Design, Pernod Ricard Winemakers, Campaign Brief) · Ery Higa (Graphic Designers, Pernod Ricard Winemakers, Campaign Brief) · Eunice Nie (Graphic Designers, Pernod Ricard Winemakers, Campaign Brief) · Elly Scales (Social, Talent & Partnerships Director, Pernod Ricard Winemakers, Campaign Brief) · Hayley-Ritz Pelling (Head of Production, Pernod Ricard Winemakers, Campaign Brief) · Zane Pearson (Director, Pernod Ricard Winemakers, Campaign Brief) · Jack Berg (Photographer, Pernod Ricard Winemakers, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 Dec 202214 Dec 2022appointmentTBWA\Sydneyconfirmedvia Campaign Brief
15 Oct 202015 Oct 2020appointmentcreativeEmotiveconfirmedvia Campaign Brief
30 Jan 201730 Jan 2017appointmentdigitalAnalogfolk Australiaconfirmedvia B&Tvia LBB

Marketing leaders

PersonTitleFromTo
Derek OliverGlobal Marketing Director30 Jan 20172 Feb 2017
Kate BedwellSt Hugo Brand Manager11 Mar 202111 Mar 2021
Maddie JahnkeHead of Digital Marketing11 Mar 202111 Mar 2021
Eric ThomsonGlobal Marketing Director14 Dec 202214 Dec 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Thomson credited TBWA\Sydney with a collaborative way of working and a clear grasp of the customer and category.
partnershipaudience understandingexcited
Eric Thomson · the move · via Campaign Brief, 14 Dec 2022 · paraphrased
AGENCY SAYS Joyce said Emotive was pleased to take on Pernod Ricard Winemakers, and talked up the brand's standing.
iconicincredibleprivilege
Simon Joyce · the move · via Campaign Brief, 15 Oct 2020 · paraphrased
WHY THEY WON Oliver credited Analogfolk Australia with the quality of its people, a close cultural match and sharp strategic thinking.
peoplecultural fitstrategic thinking
Derek Oliver · the move · via B&T, 30 Jan 2017 · paraphrased