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Brands › Pretzel

Pretzel

As at 16 Oct 2026, AccountMoves records 1 current agency for Pretzel: iD Collective (PR, since 22 Apr 2025). Agency changes reported since 2016: 0. Last reported move: 22 Apr 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: iD Collective (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 22 Apr 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
iD Collective iD CollectiveConfirmed appointment
PR, 22 Apr 2025 to now · 1 yr 6 mth
Sources: Campaign Brief
iD CollectiveConfirmed · 1 yr 6 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRiD CollectiveCurrent22 Apr 2025Now1.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Pretzel since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 Apr 202522 Apr 2025appointmentPRiD Collectiveconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Booth said iD Collective was thrilled to take on Pretzel, and talked up the brand's standing and flagged big plans for the next phase. Amanda Booth · the move · via Campaign Brief, 22 Apr 2025 · paraphrased