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Brands › Priceline

Priceline

As at 16 Oct 2026, AccountMoves records 1 current agency for Priceline: Initiative (media, since 14 Aug 2023). Agency changes reported since 2016: 0. Last reported move: 14 Aug 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Initiative (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 14 Aug 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Initiative InitiativeConfirmed appointment
media, 14 Aug 2023 to now · 3 yr 2 mth
Sources: Campaign Brief
InitiativeConfirmed · 3 yr 2 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCurrent14 Aug 2023Now3.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Priceline since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 Aug 202314 Aug 2023appointmentmediaInitiativeconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Gabrielle TullyHead of Marketing14 Aug 202314 Aug 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Tully said Initiative stood out for sharp strategic thinking, a record of commercial results and the quality of its people.
strategic thinkingeffectivenesspeopleexcited
Gabrielle Tully · the move · via Campaign Brief, 14 Aug 2023 · paraphrased
AGENCY SAYS Geer said Initiative was excited to take on Priceline, and talked up the brand's standing and flagged big plans for the next phase.
ambitiousexcitediconicpotential
Sam Geer · the move · via Campaign Brief, 14 Aug 2023 · paraphrased