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Brands › PropHero

PropHero

As at 16 Oct 2026, AccountMoves records 1 current agency for PropHero: Paper + Spark (PR, since 26 Mar 2025). Agency changes reported since 2016: 0. Last reported move: 26 Mar 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Paper + Spark (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Mar 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
Paper + Spark Paper + SparkConfirmed appointment
PR, 26 Mar 2025 to now · 1 yr 7 mth
Sources: Campaign Brief
Paper + SparkConfirmed · 1 yr 7 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRPaper + SparkCurrent26 Mar 2025Now1.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for PropHero since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Mar 202526 Mar 2025appointmentPRPaper + Sparkconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Khodr said Paper + Spark was pleased to take on PropHero.
Zeina Khodr · the move · via Campaign Brief, 26 Mar 2025 · paraphrased
WHY THEY WON Arora pointed to sharp strategic thinking, the strength of its creative ideas and a record of commercial results as the reasons for choosing Paper + Spark.
strategic thinkingcreativityeffectiveness
Suvidh Arora · the move · via Campaign Brief, 26 Mar 2025 · paraphrased