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Brands › Queensland Government

Queensland Government

As at 16 Oct 2026, AccountMoves records 2 current agencies for Queensland Government: VMLY&R Brisbane (creative, since 23 Oct 2019), EssenceMediacom (unspecified, since 11 June 2024). Agency changes reported since 2016: 0. Last reported move: 11 June 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: VMLY&R Brisbane (creative), EssenceMediacom (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 11 June 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
VMLY&R Brisbane VMLY&R BrisbaneConfirmed appointment
creative, 23 Oct 2019 to now · 7 yr
Sources: Mumbrella
VMLY&R BrisbaneConfirmed · 7 yr
media
No agency on record
Vacant on record
unspecified
EssenceMediacom EssenceMediacomConfirmed appointment
unspecified, 11 June 2024 to now · 2 yr 4 mth
Sources: Mediaweek
EssenceMediacomConfirmed · 2 yr 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeVMLY&R BrisbaneCurrent23 Oct 2019Now7.00
unspecifiedEssenceMediacomCurrent11 June 2024Now2.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Queensland Government since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 June 202411 June 2024retentionEssenceMediacoma.gloconfirmedvia Mediaweek
23 Oct 201923 Oct 2019appointmentcreativeVMLY&R Brisbaneconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Dawson said EssenceMediacom was pleased to take on Queensland. Kellie Dawson · the move · via Mediaweek, 11 June 2024 · paraphrased