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Brands › Samsung

Samsung

As at 16 Oct 2026, AccountMoves records 1 current agency for Samsung: Ogilvy (PR, since 24 Jan 2022). Agency changes reported since 2016: 0. Last reported move: 24 Jan 2022. Based on reported moves only, with sources.

Marketing lead: Jade Simmons (Senior Product Marketing Manager, since 14 Dec 2025) · Total appointments: 2

Roster: Ogilvy (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 24 Jan 2022 · Marketing lead since: 14 Dec 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
We Are Social Australia We Are Social AustraliaSeen in credits only
creative, credited 13 Dec 2022 to 4 Oct 2023 · 3 campaigns
Latest: campaign via LBB
CHEP Network CHEP NetworkSeen in credits only
creative, credited 14 May 2024 to 15 May 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
media
No agency on record
Vacant on record
PR
Edelman EdelmanConfirmed appointment
PR, 20 July 2017 to 24 Jan 2022 · 4 yr 6 mth
Sources: Mumbrella
Ogilvy OgilvyConfirmed appointment
PR, 24 Jan 2022 to now · 4 yr 9 mth
Sources: Mumbrella
OgilvyConfirmed · 4 yr 9 mth
experiential
TFCG Events TFCG EventsSeen in credits only
experiential, credited 14 May 2024 to 15 May 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PROgilvyCurrent24 Jan 2022Now4.70
PREdelman20 July 201724 Jan 20224.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Samsung since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Samsung campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
CHEP Network Seen in creditscreative14 May 202415 May 20242campaign via Campaign Brief
Livewire Seen in creditsother14 May 202415 May 20242campaign via Campaign Brief
Moisty Media Seen in creditsproduction14 May 202415 May 20242campaign via Campaign Brief
Revolver Seen in creditsproduction14 May 202415 May 20242campaign via Campaign Brief
TFCG Events Seen in creditsexperiential14 May 202415 May 20242campaign via Campaign Brief
Ogilvy PR Seen in creditsPR14 May 202415 May 20242campaign via Campaign Brief
We Are Social Australia Seen in creditscreative13 Dec 20224 Oct 20233campaign via LBB
Entropico Seen in creditsproduction4 Oct 20234 Oct 20231campaign via Campaign Brief
Milkmoney Seen in creditsproduction13 Dec 202213 Dec 20221campaign via LBB
Milkmoney Seen in creditspost-production13 Dec 202213 Dec 20221campaign via LBB

Also credited People named once in Samsung campaign credits

Lucy Coombs (Brand Lead, Samsung, Campaign Brief) · Jade Simmons (Senior Product Marketing Manager, Samsung, Campaign Brief) · Danny Kent (Junior PR Manager, Samsung, Campaign Brief) · Peter Mountstevens (Chief Creative Officer, Samsung, Campaign Brief) · Rosie Cope (Associate Director, Samsung, Campaign Brief) · Hannah Priestley (Senior Account Manager, Samsung, Campaign Brief) · Isabel Steuble-Johnson (Senior Producer, Liam Simpson, Campaign Brief) · Laura Carter (Producer, Liam Simpson, Campaign Brief) · Ben Woolf (Director, Liam Simpson, Campaign Brief) · Keidrych Wasley (DoP, Liam Simpson, Campaign Brief) · Victoria Thomas-Wood (Production designer, Liam Simpson, Campaign Brief) · Ben Taylor (Editor, Liam Simpson, Campaign Brief) · Alex Campbell (Social Media and Influencer Marketing Manager, Samsung, Campaign Brief) · Lucy Tickner (Lead Events & Experiential Marketing Manager, Samsung, Campaign Brief) · Ruby Luya (Experiential Marketing Executive, Samsung, Campaign Brief) · Gareth Leeding (Chief Strategy Officer, Livewire, Campaign Brief) · Chris Johnston (Head of Strategy, Livewire, Campaign Brief) · Veronica Turlington (Client Solutions Lead, Livewire, Campaign Brief) · Adam Fischer (Head of APAC, Livewire, Campaign Brief) · Carley Schad (ANZ Sales Lead, Livewire, Campaign Brief) · Matt Zanazzo (Head of Fortnite, Livewire, Campaign Brief) · Bobby DiGiacomo (Head of Brand Partnerships & Sales, Livewire, Campaign Brief) · Marlon Castillo (Senior Manager of Brand Partnerships, Livewire, Campaign Brief) · Parker Bennet (Associate Manager of Brand Partnerships, Livewire, Campaign Brief) · Seth Dirks (Founder, Moisty Media, Campaign Brief) · Luke Nuto (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Jasmin Helliar (Executive Producer, Campaign Brief) · Max Horn (Producer, Campaign Brief) · Damien Drew (Production Designer, Campaign Brief) · Matteo Zingales (Music composer, Sonar Music, Campaign Brief) · Andy Stewart (Senior sound designer, Sonar Music, Campaign Brief) · Sophie Haydon (Executive Producer, Sonar Music, Campaign Brief) · Haylee Poppi (Head of Production, Sonar Music, Campaign Brief) · Gab Archer (TV/AV Marketing Lead, Samsung, LBB) · Olga Tsompanidis (Marketing Manager, Samsung, LBB) · Adrian Kaleel (Program Manager, Samsung, LBB) · David Moon (Senior Director Digital Marketing, Samsung, Campaign Brief) · Minseok Jeon (Digital/Social Marketing, Samsung, Campaign Brief) · Ben Clare (Executive Creative Director, We Are Social Australia, Campaign Brief) · Lucinda Hayden (Executive Producer, We Are Social Australia, Campaign Brief) · Hilary Jacobs (Group Account Director, We Are Social Australia, Campaign Brief) · Kelvin Chan (Account Director, We Are Social Australia, Campaign Brief) · Stephanie Da Silva (Account Manager, We Are Social Australia, Campaign Brief) · Zach Rippon (Senior Strategist, We Are Social Australia, Campaign Brief) · Bella Raschke (Editor, We Are Social Australia, Campaign Brief) · Matt Earl (Director, Entropico, Campaign Brief) · Ainslee Littlemore (Executive Producer, Entropico, Campaign Brief) · Katie Zakula (Executive Producer, Entropico, Campaign Brief) · Gabrielle Pearson (Shoot Producer, Entropico, Campaign Brief) · Shane Bagwell (DOP, Entropico, Campaign Brief) · Annabel Mills (Post Producer, Entropico, Campaign Brief) · Andrea Chen (Editor, Entropico, Campaign Brief) · Samuel Cooke (Sound Designer, Roman Dix, Campaign Brief) · Dylan Hageman (Colourist, Roman Dix, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Jan 202224 Jan 2022appointmentPROgilvyconfirmedvia Mumbrella
20 July 201720 July 2017retentionPREdelmanconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Gab ArcherTV/AV Marketing Lead29 Sept 201729 Sept 2017
Olga TsompanidisMarketing Manager29 Sept 201729 Sept 2017
David MoonSenior Director Digital Marketing4 Oct 20234 Oct 2023
Minseok JeonDigital/Social Marketing4 Oct 20234 Oct 2023
Alex CampbellSocial Media and Influencer Marketing Manager14 May 2024Now
Lucy TicknerLead Events & Experiential Marketing Manager14 May 2024Now
Ruby LuyaExperiential Marketing Executive14 May 2024Now
Lucy CoombsBrand Lead14 Dec 2025Now
Jade SimmonsSenior Product Marketing Manager14 Dec 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.