SBS
As at 16 Oct 2026, AccountMoves records 1 current agency for SBS: Hearts & Science (media, since 13 Apr 2023). Agency changes reported since 2016: 0. Last reported move: 13 Apr 2023. Based on reported moves only, with sources.
Marketing lead: Jane Palfreyman (Chief Marketing and Commercial Officer, since 14 May 2025) · Total appointments: 2
Roster: Hearts & Science (media) Small roster
Last review on record: 13 Apr 2023 · Marketing lead since: 14 May 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 17 Nov 2021 · 1 campaign
Latest: campaign via LBBDroga5 Droga5Seen in credits only
creative, credited 14 May 2025 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Hearts & ScienceCurrent | 13 Apr 2023 | Now | 3.5 | 0 |
| media | Zenith | 21 Jan 2021 | 13 Apr 2023 | 2.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for SBS since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on SBS campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Droga5 Seen in credits | creative | 14 May 2025 | 14 May 2025 | 2 | campaign via B&T |
| The Sweetshop Seen in credits | production | 14 May 2025 | 14 May 2025 | 2 | campaign via B&T |
| ARC @arc_site Seen in credits | post-production | 14 May 2025 | 14 May 2025 | 1 | The Ad That Can Only Be Seen On SBS via Campaign Brief |
| Hearts Seen in credits | media | 14 May 2025 | 14 May 2025 | 1 | The Ad That Can Only Be Seen On SBS via Campaign Brief |
| SBS Seen in credits | creative | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via LBB |
| SBS Seen in credits | production | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via LBB |
| SBS Seen in credits | audio | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via LBB |
| SBS Seen in credits | post-production | 17 Nov 2021 | 17 Nov 2021 | 1 | campaign via LBB |
Also credited People named once in SBS campaign credits
Jane Palfreyman (Chief Marketing and Commercial Officer, SBS, Campaign Brief) · Joel Noble (Head of Creative, SBS, Campaign Brief) · Uma Oldham (Head of Marketing and Media, SBS, Campaign Brief) · Becky Honey (Project Lead, SBS, Campaign Brief) · Lauren Phelan (Marketing Manager, SBS, Campaign Brief) · Peter Jeffs (Creative Manager, SBS, Campaign Brief) · Amanda Galkin (Producer, SBS, Campaign Brief) · Tara Ford (Chief Creative Officer APAC, Droga5, Campaign Brief) · Belinda Drew (Chief Client Officer, Droga5, Campaign Brief) · Barbara Humphries (Executive Creative Director, Droga5, Campaign Brief) · Sam Dickson (Creative Director, Droga5, Campaign Brief) · Cameron Bell (Creative Director, Droga5, Campaign Brief) · Lennie Galloway (Associate Creative Director, Droga5, Campaign Brief) · Thomas Gledhill (Associate Creative Director, Droga5, Campaign Brief) · Ben De Castella (Head of Strategy, Droga5, Campaign Brief) · Elliot Liebermann (Senior Producer, Droga5, Campaign Brief) · Samar Karim (Senior Business Director, Droga5, Campaign Brief) · Damien Shatford (Director, The Sweetshop, Campaign Brief) · Allison Lockwood (Producer, The Sweetshop, Campaign Brief) · Edward Pontifex (Co-Managing Director, The Sweetshop, Campaign Brief) · Greg Fyson (Co-Managing Director, The Sweetshop, Campaign Brief) · Kate Roydhouse (Executive Producer, The Sweetshop, Campaign Brief) · Ross Giardina (DOP, The Sweetshop, Campaign Brief) · Mile Pitt (Art Director, The Sweetshop, Campaign Brief) · Michael Malherbe (Stills Photographer, The Sweetshop, Campaign Brief) · Daniel Bradford Fry (Executive Producer, ARC @arc_site, Campaign Brief) · Sally Quade (Producer, ARC @arc_site, Campaign Brief) · Lucas Baynes (Editor, ARC @arc_site, Campaign Brief) · Fergus Rotherham (Colourist, ARC @arc_site, Campaign Brief) · Adrian Sergovich (Music Creative Director, Campaign Brief) · Simon Kane (Sound Designer, Campaign Brief) · Katrina Aquilia (Executive Producer, Campaign Brief) · Blake Power (Group Business Director, Hearts, Campaign Brief) · Oliver Woodrow (Account Director, Hearts, Campaign Brief) · Stig Bell (Director of people and culture at SBS, SBS, B&T) · Alex Conomos (Marketing manager, Brand, SBS, B&T) · Ashleigh Lane (Art director, SBS, B&T) · Lucy Rice (Project manager, SBS, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 Apr 2023 | 13 Apr 2023 | appointment | media | Hearts & Science | confirmed | via Mumbrella | |||
| 21 Jan 2021 | 21 Jan 2021 | appointment | media | Zenith | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Alex Conomos | Marketing Manager, Brand | 20 Sept 2017 | 20 Sept 2017 |
| Jane Palfreyman | Chief Marketing and Commercial Officer | 14 May 2025 | Now |
| Uma Oldham | Head of Marketing and Media | 14 May 2025 | Now |
| Lauren Phelan | Marketing Manager | 14 May 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
