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Brands › SharkNinja

SharkNinja

As at 16 Oct 2026, AccountMoves records 1 current agency for SharkNinja: Howatson+Company (creative, since 27 May 2026). Agency changes reported since 2016: 0. Last reported move: 27 May 2026. Based on reported moves only, with sources.

Marketing lead: Ben Lovitt (Marketing Director ANZ, since 15 Feb 2024) · Total appointments: 2

Roster: Howatson+Company (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 27 May 2026 · Marketing lead since: 15 Feb 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
VaynerMedia VaynerMediaConfirmed appointment
creative, 15 Feb 2024 to 27 May 2026 · 2 yr 3 mth
Sources: B&THowatson+Company Howatson+CompanyConfirmed appointment
creative, 27 May 2026 to now · 5 mth
Sources: Campaign Brief · B&T
Howatson+CompanyConfirmed · 5 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent27 May 2026Now0.40
creativeVaynerMedia15 Feb 202427 May 20262.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for SharkNinja since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
27 May 202627 May 2026appointmentcreativeHowatson+Companyconfirmedvia Campaign Briefvia B&T
15 Feb 202415 Feb 2024appointmentcreativeVaynerMediaconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Ben LovittMarketing Director ANZ15 Feb 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Shukla credited Howatson+Company with a close cultural match, a clear grasp of the customer and category and the strength of its creative ideas.
cultural fitaudience understandingcreativityexcited
Aby Shukla · the move · via Campaign Brief, 27 May 2026 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was delighted to take on SharkNinja, and flagged big plans for the next phase.
ambitiousdelightedproud
Chris Howatson · the move · via Campaign Brief, 27 May 2026 · paraphrased
WHY THEY WON Lovitt said VaynerMedia stood out for a clear grasp of the customer and category, a close cultural match and a collaborative way of working.
audience understandingcultural fitpartnershipexcitedmeaningful
Ben Lovitt · the move · via B&T, 15 Feb 2024 · paraphrased
AGENCY SAYS Bradshaw said VaynerMedia was excited to take on SharkNinja.
excited
Amy Bradshaw · the move · via B&T, 15 Feb 2024 · paraphrased