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Brands › Simply Energy

Simply Energy

As at 16 Oct 2026, AccountMoves records 2 current agencies for Simply Energy: The Media Store (media, since 25 May 2020), HERO (creative, since 22 May 2023). Agency changes reported since 2016: 0. Last reported move: 22 May 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: The Media Store (media), HERO (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 22 May 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
HERO HEROConfirmed appointment
creative, 22 May 2023 to now · 3 yr 5 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
HEROConfirmed · 3 yr 5 mth
media
The Media Store The Media StoreConfirmed appointment
media, 25 May 2020 to now · 6 yr 5 mth
Sources: Mumbrella
The Media StoreConfirmed · 6 yr 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHEROCurrent22 May 2023Now3.40
mediaThe Media StoreCurrent25 May 2020Now6.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Simply Energy since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 May 202322 May 2023appointmentcreativeHEROconfirmedvia Mumbrellavia Campaign Briefvia Mediaweek
25 May 202025 May 2020appointmentmediaThe Media Storeconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Penny MaherGeneral Manager Marketing and Digital Experience22 May 202323 May 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Maher said HERO stood out for strong chemistry with the client team, the strength of its creative ideas and an integrated, joined-up offering.
chemistrycreativityintegrationexcited
Penny Maher · the move · via Campaign Brief, 22 May 2023 · paraphrased
AGENCY SAYS Lilley said HERO was thrilled to take on Simply Energy.
exciting timehonouredthrilled
Ben Lilley · the move · via Campaign Brief, 22 May 2023 · paraphrased