Smart
As at 16 Oct 2026, AccountMoves records no current agency appointments for Smart. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Nikita Mehta (General Manager, Marketing, since 22 June 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 22 June 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 22 June 2026 to 23 June 2026 · 2 campaigns
Latest: It pays to be Smart via Campaign Brief
media, credited 22 June 2026 to 23 June 2026 · 2 campaigns
Latest: It pays to be Smart via Campaign Brief
design, credited 22 June 2026 to 23 June 2026 · 2 campaigns
Latest: It pays to be Smart via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Smart since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Smart campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Cocogun Seen in credits | creative | 22 June 2026 | 23 June 2026 | 2 | It pays to be Smart via Campaign Brief |
| The Speed Agency Seen in credits | media | 22 June 2026 | 23 June 2026 | 2 | It pays to be Smart via Campaign Brief |
| Alea Trinajstic Seen in credits | design | 22 June 2026 | 23 June 2026 | 2 | It pays to be Smart via Campaign Brief |
Also credited People named once in Smart campaign credits
Nikita Mehta (General Manager, Marketing, Smart, B&T) · Rowena Newman (Head of Brand, Smart, B&T) · Thanh Nguyen (Senior Brand & Go-To-Market Lead, Smart, B&T) · Chiquita King (Co-founder and Managing Director, Cocogun, B&T) · Emily Hahn (General Manager, Cocogun, B&T) · Shanice Schiffler (Art Director, Ant Melder, B&T) · Natalie Rutkowska (Art Director, Ant Melder, B&T) · Brendan Morrow (Copywriter, Ant Melder, B&T) · Max Maclean (Copywriter, Ant Melder, B&T) · Mollie Starr (Brand Director, Ant Melder, B&T) · Chris Clausen (Design Director, Ant Melder, B&T) · Robert Maxwell (Head of Investment, Ian Perrin, B&T) · Mollie Cross (Senior Investment Manager, Ian Perrin, B&T) · Mayra Godwin (Investment Manager, Ian Perrin, B&T) · Darren Price (Executive Creative Director, Mighty Nice, B&T) · Tina Braham (Executive Producer, Mighty Nice, B&T) · Mike Lomas (Director, Mighty Nice, B&T) · Chloe Marshall (Producer, Mighty Nice, B&T) · Glenn Sarangapany (Creative Director, Electric Sheep Music, B&T) · Kate Stenhouse (Executive Producer, Electric Sheep Music, B&T) · Adrian Wilson (Composer, Electric Sheep Music, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Nikita Mehta | General Manager, Marketing | 22 June 2026 | Now |
| Rowena Newman | Head of Brand | 22 June 2026 | Now |
| Thanh Nguyen | Senior Brand & Go-To-Market Lead | 22 June 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.