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Brands › Smith’s

Smith’s

As at 16 Oct 2026, AccountMoves records no current agency appointments for Smith’s. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Katherine Twomey (Marketing Manager, since 7 Feb 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 7 Feb 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Special SpecialSeen in credits only
creative, credited 7 Feb 2025 · 2 campaigns
Latest: campaign via MediaweekPlatoon PlatoonSeen in credits only
creative, credited 7 Feb 2025 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
media
PHD Media PHD MediaSeen in credits only
media, credited 7 Feb 2025 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Smith’s since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Smith’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Seen in creditscreative7 Feb 20257 Feb 20252campaign via Mediaweek
Squeak E. Clean Seen in creditsaudio7 Feb 20257 Feb 20252campaign via Mediaweek
PHD Media Seen in creditsmedia7 Feb 20257 Feb 20252campaign via Mediaweek
Platoon Seen in creditscreative7 Feb 20257 Feb 20252campaign via Mediaweek

Also credited People named once in Smith’s campaign credits

Alessia Taddei (Chief Marketing Officer, ANZ Foods, Smith’s, B&T) · Katherine Twomey (Marketing Manager, Smith’s, B&T) · Bridget McBride (Senior Brand Manager, Smith’s, B&T) · Tania Ye (Brand Manager, Smith’s, B&T) · Camille Norsa (Brand Manager, Smith’s, B&T) · Julian Schreiber (Partners/CCO, Special, B&T) · Tom Martin (Partners/CCO, Special, B&T) · Dave Hartmann (Partner/CSO, Special, B&T) · Max McKeon (Group Creative Director, Special, B&T) · Lauren Regolini (Lead Creatives, Special, B&T) · Locki Choi (Lead Creatives, Special, B&T) · Steph Wilkinson (Integrated Producer, Special, B&T) · Michelle Braslin (Team Lead, Special, B&T) · Alicia Aguilera (Business Director, Special, B&T) · Alice Bishop (Business Manager, Special, B&T) · Heather Morrison (Strategy Director, Special, B&T) · Danny Eastwood (Photographer, Pool Collective, B&T) · Oliver Rose (DOP, Pool Collective, B&T) · Courtney Wellsmore (Executive Producer, Pool Collective, B&T) · Lauren Simpson (Producer, Pool Collective, B&T) · Emma Duncan (Producer, Squeak E. Clean, B&T) · Karla Henwood (Producer, Squeak E. Clean, B&T) · Greg Contantaras (Colourist, Special Made, B&T) · Lori Woodward (Shopper Strategist / Director, Platoon, B&T) · Cam McGeachie (Shopper Planner / Director, Platoon, B&T) · Vandita Pandey (Head of Marketing, Smith’s, B&T) · Kimberley Pettet (Brand Manager, Smith’s, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Alessia TaddeiChief Marketing Officer, ANZ Foods15 Mar 202111 Mar 2026
Vandita PandeyHead of Marketing15 Mar 202113 Sept 2022
Kimberley PettetBrand Manager15 Mar 202116 Mar 2021
Katherine TwomeyMarketing Manager7 Feb 2025Now
Bridget McBrideSenior Brand Manager7 Feb 2025Now
Tania YeBrand Manager7 Feb 2025Now
Camille NorsaBrand Manager7 Feb 2025Now

Stated reasons and comments Paraphrased, with source links

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