16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Supercars

Supercars

As at 16 Oct 2026, AccountMoves records 2 current agencies for Supercars: Innocean (creative, since 27 Feb 2020), Popsta Media (digital, since 7 Apr 2026). Agency changes reported since 2016: 0. Last reported move: 7 Apr 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Innocean (creative), Popsta Media (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 7 Apr 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Innocean InnoceanConfirmed appointment
creative, 27 Feb 2020 to now · 6 yr 8 mth
Sources: Mumbrella · Campaign Brief
InnoceanConfirmed · 6 yr 8 mth
media
No agency on record
Vacant on record
digital
Popsta Media Popsta MediaConfirmed appointment
digital, 7 Apr 2026 to now · 6 mth
Sources: B&T
Popsta MediaConfirmed · 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeInnoceanCurrent27 Feb 2020Now6.60
digitalPopsta MediaCurrent7 Apr 2026Now0.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Supercars since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 Apr 20267 Apr 2026appointmentdigitalPopsta Mediaconfirmedvia B&T
27 Feb 202027 Feb 2020appointmentcreativeInnoceanconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Stephanie CrockfordGeneral Manager of Marketing28 Feb 202028 Feb 2020

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Mara pointed to its data and technology capability, the quality of its people and a close cultural match as the reasons for choosing Popsta Media.
data and technologypeoplecultural fit
Andrew Mara · the move · via B&T, 7 Apr 2026 · paraphrased
AGENCY SAYS Fitzhardinge said Innocean Australia was pleased to take on Supercars.
Peter Fitzhardinge · the move · via Campaign Brief, 28 Feb 2020 · paraphrased
WHY THEY WON Crockford pointed to the strength of its creative ideas, the quality of its people and a collaborative way of working as the reasons for choosing Innocean Australia.
creativitypeoplepartnership
Stephanie Crockford · the move · via Campaign Brief, 28 Feb 2020 · paraphrased