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Brands › Sydney Zoo

Sydney Zoo

As at 16 Oct 2026, AccountMoves records 2 current agencies for Sydney Zoo: Red Agency (PR, since 27 Aug 2018), Sandbox Media (media, since 2 Apr 2026). Agency changes reported since 2016: 0. Last reported move: 2 Apr 2026. Based on reported moves only, with sources.

Marketing lead: Michelle Rowling (Head of Marketing & Sales, since 1 Apr 2026) · Total appointments: 2

Roster: Red Agency (PR), Sandbox Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Apr 2026 · Marketing lead since: 1 Apr 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Sandbox Media Sandbox MediaConfirmed appointment
media, 2 Apr 2026 to now · 6 mth
Sources: Mediaweek · B&T
Sandbox MediaConfirmed · 6 mth
PR
Red Agency Red AgencyConfirmed appointment
PR, 27 Aug 2018 to now · 8 yr 2 mth
Sources: Mumbrella
Red AgencyConfirmed · 8 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaSandbox MediaCurrent2 Apr 2026Now0.50
PRRed AgencyCurrent27 Aug 2018Now8.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Sydney Zoo since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Apr 20262 Apr 2026appointmentmediaSandbox Mediaconfirmedvia Mediaweekvia B&T
27 Aug 201827 Aug 2018appointmentPRRed Agencyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Michelle RowlingHead of Marketing & Sales1 Apr 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Rowling credited Sandbox Media with a record of commercial results, strong chemistry with the client team and the quality of its people.
effectivenesschemistrypeoplenext chapterpassionate
Michelle Rowling · the move · via B&T, 1 Apr 2026 · paraphrased