The Perth Mint

As at 16 Oct 2026, AccountMoves records 1 current agency for The Perth Mint: The Brand Agency (media, since 8 Oct 2018). Agency changes reported since 2016: 0. Last reported move: 8 Oct 2018. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Brand Agency (media) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 8 Oct 2018 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

The Brand Agency The Brand AgencySeen in credits only
creative, credited 13 Dec 2019 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

media

The Brand Agency The Brand AgencyConfirmed appointment
media, 8 Oct 2018 to now · 8 yr
Sources: Mumbrella

The Brand AgencyConfirmed · 8 yr

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
media	The Brand AgencyCurrent	8 Oct 2018	Now	8.0	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for The Perth Mint since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on The Perth Mint campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
The Brand Agency Seen in credits	creative	13 Dec 2019	13 Dec 2019	1	campaign via Campaign Brief

Also credited People named once in The Perth Mint campaign credits

Karyn Bailey (Manager, Brand and Campaign, The Perth Mint, Campaign Brief) · Elizabeth Lefort (Group Manager, Marketing and Communications, The Perth Mint, Campaign Brief) · Marcus Tesoriero (Executive Creative Director, The Brand Agency, Campaign Brief) · Neil Martin (Creative Team, The Brand Agency, Campaign Brief) · Matt Wilson (Creative Team, The Brand Agency, Campaign Brief) · Luke Lucas (Designer, The Brand Agency, Campaign Brief) · Carmelo Rigoli (Technical Lead, The Brand Agency, Campaign Brief) · Gabby Birtles (Senior Account Manager, The Brand Agency, Campaign Brief) · Nikki Price (Senior Account Director, The Brand Agency, Campaign Brief) · Elle Pound (Head of Insights, The Brand Agency, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
8 Oct 2018	8 Oct 2018	appointment	media		The Brand Agency			confirmed	via Mumbrella

Marketing leaders

Person	Title	From	To
Karyn Bailey	Manager, Brand and Campaign	13 Dec 2019	13 Dec 2019
Elizabeth Lefort	Group Manager, Marketing and Communications	13 Dec 2019	13 Dec 2019

Stated reasons and comments Paraphrased, with source links

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