TikTok Australia

As at 16 Oct 2026, AccountMoves records no current agency appointments for TikTok Australia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

We Are Social Australia We Are Social AustraliaSeen in credits only
creative, credited 15 Aug 2022 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

media

Zenith Media Zenith MediaSeen in credits only
media, credited 15 Aug 2022 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for TikTok Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on TikTok Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
We Are Social Australia Seen in credits	creative	15 Aug 2022	15 Aug 2022	1	campaign via Campaign Brief
Zenith Media Seen in credits	media	15 Aug 2022	15 Aug 2022	1	campaign via Campaign Brief

Also credited People named once in TikTok Australia campaign credits

Serena Leith (Marketing Director AU/NZ, TikTok Australia, Campaign Brief) · Olivia Platt (Marketing Manager AU/NZ, TikTok Australia, Campaign Brief) · Lou Campbell (Marketing, TikTok Australia, Campaign Brief) · Aoife Bergin (Marketing Specialist, TikTok Australia, Campaign Brief) · Ben Clare (Executive Creative Director, We Are Social Australia, Campaign Brief) · Jono Shannon (Copywriter, We Are Social Australia, Campaign Brief) · Alex Newman (Art Director, We Are Social Australia, Campaign Brief) · Lucinda Hayden (Senior Producer, We Are Social Australia, Campaign Brief) · Dennelle Exton (Account Director, We Are Social Australia, Campaign Brief) · Oliver Ryan (Designer, We Are Social Australia, Campaign Brief) · Toby Morris (Director, Short Term Girlfriend, Campaign Brief) · Melanie Reardon (Executive Producer, Short Term Girlfriend, Campaign Brief) · Mitch Ayers (Dop, Short Term Girlfriend, Campaign Brief) · Tim Eddy (Editor, Short Term Girlfriend, Campaign Brief) · Kelly Mallia (Strategy Director, Zenith Media, Campaign Brief) · Katrina Stratton (Group Business Director, Zenith Media, Campaign Brief) · Becky Mcmillan (Account Director, Zenith Media, Campaign Brief) · Cecily Walker-Cox (Account Manager, Zenith Media, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source

Marketing leaders

Person	Title	From	To
Serena Leith	Marketing Director AU/NZ	15 Aug 2022	15 Aug 2022
Olivia Platt	Marketing Manager AU/NZ	15 Aug 2022	15 Aug 2022
Lou Campbell	Marketing	15 Aug 2022	15 Aug 2022
Aoife Bergin	Marketing Specialist	15 Aug 2022	15 Aug 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.