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Brands › Tonies Planning & Buying

Tonies Planning & Buying

As at 16 Oct 2026, AccountMoves records 1 current agency for Tonies Planning & Buying: Connected Media (media, since 11 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 11 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Lauren Best (Senior Marketing Manager ANZ, since 11 Nov 2025) · Total appointments: 1

Roster: Connected Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Nov 2025 · Marketing lead since: 11 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Connected Media Connected MediaConfirmed appointment
media, 11 Nov 2025 to now · 11 mth
Sources: B&T
Connected MediaConfirmed · 11 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaConnected MediaCurrent11 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tonies Planning & Buying since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Nov 202511 Nov 2025appointmentmediaConnected Mediaconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Lauren BestSenior Marketing Manager ANZ11 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Barnes said Connected Media was excited to take on Tonies Planning & Buying.
excited
Laura Hamod Barnes · the move · via B&T, 11 Nov 2025 · paraphrased
WHY THEY WON Best credited Connected Media with sharp strategic thinking, the quality of its people and the strength of its creative ideas.
strategic thinkingpeoplecreativityexcitedmeaningful
Lauren Best · the move · via B&T, 11 Nov 2025 · paraphrased