Tourism and Events Queensland
As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism and Events Queensland: Rumble (creative, since 7 July 2020), dentsu Queensland (media, since 17 Nov 2022), Jaywing (digital, since 12 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 12 Nov 2025. Based on reported moves only, with sources.
Marketing lead: Kim McConnie (Group Executive Marketing, since 3 June 2024) · Total appointments: 3
Roster: Rumble (creative), dentsu Queensland (media), Jaywing (digital) Many specialists
Last review on record: 12 Nov 2025 · Marketing lead since: 3 June 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, 7 July 2020 to now · 6 yr 3 mth
Sources: Campaign Brief · MumbrellaAlison Hobbs-Anderson Alison Hobbs-AndersonSeen in credits only
creative, credited 8 July 2020 to 26 July 2021 · 2 campaigns
Latest: Good to Go via Campaign Brief
media, credited 26 July 2021 · 1 campaign
Latest: Days Like This via Campaign Briefdentsu Queensland dentsu QueenslandConfirmed appointment
media, 17 Nov 2022 to now · 3 yr 11 mth
Sources: Campaign Brief
digital, 12 Nov 2025 to now · 11 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | RumbleCurrent | 7 July 2020 | Now | 6.3 | 0 |
| digital | JaywingCurrent | 12 Nov 2025 | Now | 0.9 | 0 |
| media | dentsu QueenslandCurrent | 17 Nov 2022 | Now | 3.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Tourism and Events Queensland since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Tourism and Events Queensland campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Rumble Strategic Creative Seen in credits | creative | 26 July 2021 | 17 Feb 2025 | 4 | Days Like This via Campaign Brief |
| Light + Shade Media Seen in credits | production | 17 Feb 2025 | 17 Feb 2025 | 2 | campaign via B&T |
| Dentsu Seen in credits | media | 3 June 2024 | 3 June 2024 | 1 | campaign via Campaign Brief |
| Alison Hobbs-Anderson Seen in credits | creative | 8 July 2020 | 26 July 2021 | 2 | Good to Go via Campaign Brief |
| AKQA Seen in credits | media | 26 July 2021 | 26 July 2021 | 1 | Days Like This via Campaign Brief |
Also credited People named once in Tourism and Events Queensland campaign credits
Kim McConnie (Group Executive Marketing, Tourism and Events Queensland, Campaign Brief) · Michelle Blancato (Creative & Content Director, Tourism and Events Queensland, Campaign Brief) · Emma Vidgen (Creative & Content Leader, Tourism and Events Queensland, Campaign Brief) · Holly Delaney (Creative & Content Specialists, Tourism and Events Queensland, Campaign Brief) · Lauren Smith (Creative & Content Specialists, Tourism and Events Queensland, Campaign Brief) · Nancy Hartley (Creative Partners, Rumble Strategic Creative, Campaign Brief) · James Burchill (Creative Partners, Rumble Strategic Creative, Campaign Brief) · Rhys Venning (Creative Director, Rumble Strategic Creative, Campaign Brief) · Sal Borzillo (Senior Art Director, Rumble Strategic Creative, Campaign Brief) · Damian Coren (Senior Account Director, Rumble Strategic Creative, Campaign Brief) · Abby Roberts (Account Manager, Rumble Strategic Creative, Campaign Brief) · Josh Zaini (Director, Light + Shade Media, Campaign Brief) · Emma Horne (Producer, Light + Shade Media, Campaign Brief) · Laura Elkington (Art Director, Light + Shade Media, Campaign Brief) · Felicity Kranz (Senior offline editor, Cutting Edge, Campaign Brief) · Kali Bateman (Colourist, Cutting Edge, Campaign Brief) · Rose Parker (Sound Designer, Cutting Edge, Campaign Brief) · Danielle Wheelhouse (Executive Producer, Cutting Edge, Campaign Brief) · Britt Peabody (Post Producer, Cutting Edge, Campaign Brief) · Laura Rowan (Creative and Content Specialist, Tourism and Events Queensland, Campaign Brief) · Joshua Green (Design Lead, Tourism and Events Queensland, Campaign Brief) · Julia Pavey (Marketing Program Director, Tourism and Events Queensland, Campaign Brief) · Maddison Tanner (Marketing Program Leader, Tourism and Events Queensland, Campaign Brief) · Julian Croft (Platforms, Media & Partnerships Director, Tourism and Events Queensland, Campaign Brief) · Hannah Bryce (Art Director, Melissa Ashman, Campaign Brief) · Imogen Dick (Senior Producer, Taxi Films, Campaign Brief) · Hailey Bartholomew (Director, Taxi Films, Campaign Brief) · Mark Desiatov (Director of Photography, Taxi Films, Campaign Brief) · Trelise Blade (Executive Producer, Cutting Edge, Campaign Brief) · Annika Salisbury (Offline Editor, Cutting Edge, Campaign Brief) · Leanne Coddington (Chief Executive Officer, Tourism and Events Queensland, Campaign Brief) · Jarrod Meakins (Creative and Content Specialist, Tourism and Events Queensland, Campaign Brief) · Kate Duffy (Marketing Program Director, Tourism and Events Queensland, Campaign Brief) · Nikita Baynes (Account Director, Rumble Strategic Creative, Campaign Brief) · James Goodrich (Account Executive, Rumble Strategic Creative, Campaign Brief) · Stephanie Gow (Designers, Julie Duff, Campaign Brief) · Aimee Macdonald (Designers, Julie Duff, Campaign Brief) · Alyce Mollenhauer (Communications Director, AKQA, Campaign Brief) · Andrew Wareham (Executive Producer, Taxi Films, Campaign Brief) · Campbell Brown (Director of Photography, Taxi Films, Campaign Brief) · Camille Cannings (Producer, Cutting Edge, Campaign Brief) · Steve Leacey (Online Editor, Cutting Edge, Campaign Brief) · Angela Cerasi (Colourist, Cutting Edge, Campaign Brief) · Jesse Smith (Stills photographer, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Nov 2025 | 12 Nov 2025 | appointment | digital | Jaywing | confirmed | via Campaign Brief | |||
| 17 Nov 2022 | 17 Nov 2022 | appointment | media | dentsu Queensland | confirmed | via Campaign Brief | |||
| 7 July 2020 | 7 July 2020 | appointment | creative | Rumble | confirmed | via Campaign Briefvia Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Michael Branagh | Group Executive Marketing | 8 July 2020 | 31 July 2025 |
| Kate Duffy | Marketing Program Director | 8 July 2020 | 26 July 2021 |
| Kim McConnie | Group Executive Marketing | 3 June 2024 | Now |
| Julia Pavey | Marketing Program Director | 3 June 2024 | Now |
| Maddison Tanner | Marketing Program Leader | 3 June 2024 | Now |
