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Brands › Tourism and Events Queensland

Tourism and Events Queensland

As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism and Events Queensland: Rumble (creative, since 7 July 2020), dentsu Queensland (media, since 17 Nov 2022), Jaywing (digital, since 12 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 12 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Kim McConnie (Group Executive Marketing, since 3 June 2024) · Total appointments: 3

Roster: Rumble (creative), dentsu Queensland (media), Jaywing (digital) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 12 Nov 2025 · Marketing lead since: 3 June 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Rumble RumbleConfirmed appointment
creative, 7 July 2020 to now · 6 yr 3 mth
Sources: Campaign Brief · Mumbrella
Alison Hobbs-Anderson Alison Hobbs-AndersonSeen in credits only
creative, credited 8 July 2020 to 26 July 2021 · 2 campaigns
Latest: Good to Go via Campaign Brief
RumbleConfirmed · 6 yr 3 mth
media
AKQA AKQASeen in credits only
media, credited 26 July 2021 · 1 campaign
Latest: Days Like This via Campaign Brief
dentsu Queensland dentsu QueenslandConfirmed appointment
media, 17 Nov 2022 to now · 3 yr 11 mth
Sources: Campaign Brief
dentsu QueenslandConfirmed · 3 yr 11 mth
digital
Jaywing JaywingConfirmed appointment
digital, 12 Nov 2025 to now · 11 mth
Sources: Campaign Brief
JaywingConfirmed · 11 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeRumbleCurrent7 July 2020Now6.30
digitalJaywingCurrent12 Nov 2025Now0.90
mediadentsu QueenslandCurrent17 Nov 2022Now3.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tourism and Events Queensland since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Tourism and Events Queensland campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Rumble Strategic Creative Seen in creditscreative26 July 202117 Feb 20254Days Like This via Campaign Brief
Light + Shade Media Seen in creditsproduction17 Feb 202517 Feb 20252campaign via B&T
Dentsu Seen in creditsmedia3 June 20243 June 20241campaign via Campaign Brief
Alison Hobbs-Anderson Seen in creditscreative8 July 202026 July 20212Good to Go via Campaign Brief
AKQA Seen in creditsmedia26 July 202126 July 20211Days Like This via Campaign Brief

Also credited People named once in Tourism and Events Queensland campaign credits

Kim McConnie (Group Executive Marketing, Tourism and Events Queensland, Campaign Brief) · Michelle Blancato (Creative & Content Director, Tourism and Events Queensland, Campaign Brief) · Emma Vidgen (Creative & Content Leader, Tourism and Events Queensland, Campaign Brief) · Holly Delaney (Creative & Content Specialists, Tourism and Events Queensland, Campaign Brief) · Lauren Smith (Creative & Content Specialists, Tourism and Events Queensland, Campaign Brief) · Nancy Hartley (Creative Partners, Rumble Strategic Creative, Campaign Brief) · James Burchill (Creative Partners, Rumble Strategic Creative, Campaign Brief) · Rhys Venning (Creative Director, Rumble Strategic Creative, Campaign Brief) · Sal Borzillo (Senior Art Director, Rumble Strategic Creative, Campaign Brief) · Damian Coren (Senior Account Director, Rumble Strategic Creative, Campaign Brief) · Abby Roberts (Account Manager, Rumble Strategic Creative, Campaign Brief) · Josh Zaini (Director, Light + Shade Media, Campaign Brief) · Emma Horne (Producer, Light + Shade Media, Campaign Brief) · Laura Elkington (Art Director, Light + Shade Media, Campaign Brief) · Felicity Kranz (Senior offline editor, Cutting Edge, Campaign Brief) · Kali Bateman (Colourist, Cutting Edge, Campaign Brief) · Rose Parker (Sound Designer, Cutting Edge, Campaign Brief) · Danielle Wheelhouse (Executive Producer, Cutting Edge, Campaign Brief) · Britt Peabody (Post Producer, Cutting Edge, Campaign Brief) · Laura Rowan (Creative and Content Specialist, Tourism and Events Queensland, Campaign Brief) · Joshua Green (Design Lead, Tourism and Events Queensland, Campaign Brief) · Julia Pavey (Marketing Program Director, Tourism and Events Queensland, Campaign Brief) · Maddison Tanner (Marketing Program Leader, Tourism and Events Queensland, Campaign Brief) · Julian Croft (Platforms, Media & Partnerships Director, Tourism and Events Queensland, Campaign Brief) · Hannah Bryce (Art Director, Melissa Ashman, Campaign Brief) · Imogen Dick (Senior Producer, Taxi Films, Campaign Brief) · Hailey Bartholomew (Director, Taxi Films, Campaign Brief) · Mark Desiatov (Director of Photography, Taxi Films, Campaign Brief) · Trelise Blade (Executive Producer, Cutting Edge, Campaign Brief) · Annika Salisbury (Offline Editor, Cutting Edge, Campaign Brief) · Leanne Coddington (Chief Executive Officer, Tourism and Events Queensland, Campaign Brief) · Jarrod Meakins (Creative and Content Specialist, Tourism and Events Queensland, Campaign Brief) · Kate Duffy (Marketing Program Director, Tourism and Events Queensland, Campaign Brief) · Nikita Baynes (Account Director, Rumble Strategic Creative, Campaign Brief) · James Goodrich (Account Executive, Rumble Strategic Creative, Campaign Brief) · Stephanie Gow (Designers, Julie Duff, Campaign Brief) · Aimee Macdonald (Designers, Julie Duff, Campaign Brief) · Alyce Mollenhauer (Communications Director, AKQA, Campaign Brief) · Andrew Wareham (Executive Producer, Taxi Films, Campaign Brief) · Campbell Brown (Director of Photography, Taxi Films, Campaign Brief) · Camille Cannings (Producer, Cutting Edge, Campaign Brief) · Steve Leacey (Online Editor, Cutting Edge, Campaign Brief) · Angela Cerasi (Colourist, Cutting Edge, Campaign Brief) · Jesse Smith (Stills photographer, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Nov 202512 Nov 2025appointmentdigitalJaywingconfirmedvia Campaign Brief
17 Nov 202217 Nov 2022appointmentmediadentsu Queenslandconfirmedvia Campaign Brief
7 July 20207 July 2020appointmentcreativeRumbleconfirmedvia Campaign Briefvia Mumbrella

Marketing leaders

PersonTitleFromTo
Michael BranaghGroup Executive Marketing8 July 202031 July 2025
Kate DuffyMarketing Program Director8 July 202026 July 2021
Kim McConnieGroup Executive Marketing3 June 2024Now
Julia PaveyMarketing Program Director3 June 2024Now
Maddison TannerMarketing Program Leader3 June 2024Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Geekie said Jaywing was pleased to take on Tourism and Events Queensland. Tom Geekie · the move · via Campaign Brief, 12 Nov 2025 · paraphrased
WHY THEY WON Branagh credited dentsu Queensland with sharp strategic thinking and a clear grasp of the customer and category. Michael Branagh · the move · via Campaign Brief, 17 Nov 2022 · paraphrased