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Brands › Ubank

Ubank

As at 16 Oct 2026, AccountMoves records 1 current agency for Ubank: whiteGREY (creative, since 5 Dec 2021). Agency changes reported since 2016: 0. Last reported move: 5 Dec 2021. Based on reported moves only, with sources.

Marketing lead: Nic Lloyd (Brand Growth Director, since 10 Aug 2025) · Total appointments: 1

Roster: whiteGREY (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 5 Dec 2021 · Marketing lead since: 10 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
whiteGREY whiteGREYConfirmed appointment
creative, 5 Dec 2021 to now · 4 yr 10 mth
Sources: B&T · Mumbrella · Campaign Brief
whiteGREYConfirmed · 4 yr 10 mth
media
No agency on record
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativewhiteGREYCurrent5 Dec 2021Now4.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Ubank since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Ubank campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Flint – Andreas Smetana Seen in creditsproduction10 Aug 202511 Aug 20252See Money Better, Do Money Better via Campaign Brief

Also credited People named once in Ubank campaign credits

Katie Chandler (Campaigns & Content Director, Ubank, Campaign Brief) · Nic Lloyd (Brand Growth Director, Ubank, Campaign Brief) · Callam Hanks (Creative Director, Ubank, Campaign Brief) · Rosie Parker (Senior Producer, Ubank, Campaign Brief) · Henry Stafford (Copywriters, Ubank, Campaign Brief) · Jake Landa (Copywriters, Ubank, Campaign Brief) · Matt Harrington (Senior Designer, Ubank, Campaign Brief) · Jesse James McElroy (Director, Infinity Squared, Campaign Brief) · Melanie Reardon (Executive Producer, Infinity Squared, Campaign Brief) · Henry Richardson (Senior Producer, Infinity Squared, Campaign Brief) · Aaron McLisky (DOP, Infinity Squared, Campaign Brief) · Banjo Fitzsimon (Production Designer, Infinity Squared, Campaign Brief) · Josh Regoli (Editor, Infinity Squared, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
5 Dec 20215 Dec 2021appointmentcreativewhiteGREYconfirmedvia B&Tvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Nic LloydBrand Growth Director10 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Cusumano credited whiteGREY with its data and technology capability, the quality of its people and a clear grasp of the customer and category.
data and technologypeopleaudience understandingexcitedpurpose
John Cusumano · the move · via Campaign Brief, 6 Dec 2021 · paraphrased
WHY THEY WON Cusumano pointed to its data and technology capability, the quality of its people and a clear grasp of the customer and category as the reasons for choosing WPP’s whiteGREY.
data and technologypeopleaudience understandingexcitedpurpose
John Cusumano · the move · via B&T, 5 Dec 2021 · paraphrased