Unicharm Australasia
As at 16 Oct 2026, AccountMoves records no current agency appointments for Unicharm Australasia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Michael Joel (General Manager Marketing, since 10 Apr 2025) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 10 Apr 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 10 Apr 2025 to 11 Nov 2025 · 10 campaigns
Latest: campaign via B&T
media, credited 10 Apr 2025 to 11 Nov 2025 · 10 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Unicharm Australasia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Unicharm Australasia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Communicado Seen in credits | creative | 10 Apr 2025 | 11 Nov 2025 | 10 | campaign via B&T |
| Cole Media Seen in credits | media | 10 Apr 2025 | 11 Nov 2025 | 10 | campaign via B&T |
| Monster Seen in credits | production | 11 Nov 2025 | 11 Nov 2025 | 1 | campaign via Campaign Brief |
| Production Alley Seen in credits | audio | 10 Apr 2025 | 11 Nov 2025 | 8 | campaign via B&T |
| The Producers Seen in credits | production | 28 Aug 2025 | 29 Aug 2025 | 2 | More Bluey, More Love via Campaign Brief |
| Manimal Seen in credits | post-production | 28 Aug 2025 | 29 Aug 2025 | 2 | More Bluey, More Love via Campaign Brief |
Also credited People named once in Unicharm Australasia campaign credits
Michael Joel (General Manager Marketing, Unicharm Australasia, Campaign Brief) · Louise Berecic (Senior Brand Manager, Delectables, Unicharm Australasia, Campaign Brief) · Annie Price (Executive Creative Director, Communicado, Campaign Brief) · Chris Buchanan (Writers, Communicado, Campaign Brief) · Daniel Hedger (Integrated Strategist, Communicado, Campaign Brief) · Wil de Souza (Group Account Director, Communicado, Campaign Brief) · Narayanan Subramani (Senior Account Manager, Communicado, Campaign Brief) · Anna Barham Kumar (Head of Content & Social, Communicado, Campaign Brief) · Claudia Frederick (PR Senior Account Director, Communicado, Campaign Brief) · Angie Darras (PR Senior Account Manager, Communicado, Campaign Brief) · Candice Cole (General Manager, Cole Media, Campaign Brief) · Amanda Olsen (Media Director, Cole Media, Campaign Brief) · Robyn Cameron (Digital Director, Cole Media, Campaign Brief) · Kelly Newey (Social Media Manager, Cole Media, Campaign Brief) · Sarah Hickey (Director, Monster, Campaign Brief) · JC Reyes (Head of Creative, Monster, Campaign Brief) · Tuscany Gray (Photographer, Monster, Campaign Brief) · Ruri Morris (Brand Manager, Cosifit, Unicharm Australasia, Campaign Brief) · Kaori Gault (Brand Manager, Cosifit, Unicharm Australasia, Campaign Brief) · Riya Agrawal (Digital Marketing Specialist, Unicharm Australasia, Campaign Brief) · Lucy Houldsworth (Director, Communicado, Campaign Brief) · Simon Fleming (Associate CD/Art Director, Communicado, Campaign Brief) · Terence Thean (Head of Digital, Pippa Russell, Campaign Brief) · Olivia Altavilla (Director, Cole Media, Campaign Brief) · Brendan Cherry (DOP, Cole Media, Campaign Brief) · Denzil Heeger (Offline / Colourist, Manimal, Campaign Brief) · Catherine Black (Photography, Production Alley, Campaign Brief) · Amer Haq (Brand Manager, SleepyNights, Unicharm Australasia, Campaign Brief) · Rebecca Petrolo (Brand Manager, SleepyNights, Unicharm Australasia, Campaign Brief) · Lauren Burgueono (Producer, Eric Tom, Campaign Brief) · Mae Mizuno Li (Brand Manager, Ezi-LockOdour, Unicharm Australasia, Campaign Brief) · Jack Dinsmoor (Senior Designer, Communicado, Campaign Brief) · Lydia Burrows (Senior Digital Creative & Social Media Manager, Communicado, Campaign Brief) · Amy Greer (Digital Producer, Communicado, Campaign Brief) · Anya Subberwal (Digital Director, Cole Media, Campaign Brief) · Daniel Dunn (Director, Cole Media, Campaign Brief) · Kalliroy Edlin (Producer, Cole Media, Campaign Brief) · Kit Haselden (Photography, Production Alley, Campaign Brief) · Jon Webb (Director, Cole Media, B&T) · Jon Holmes (Editor, Production Alley, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Michael Joel | General Manager Marketing | 10 Apr 2025 | Now |
| Mae Mizuno Li | Brand Manager, Ezi-LockOdour | 10 Apr 2025 | 3 Aug 2026 |
| Riya Agrawal | Digital Marketing Specialist | 5 May 2025 | Now |
| Amer Haq | Brand Manager, SleepyNights | 5 May 2025 | Now |
| Rebecca Petrolo | Brand Manager, SleepyNights | 5 May 2025 | Now |
| Ruri Morris | Brand Manager, Cosifit | 28 Aug 2025 | Now |
| Kaori Gault | Brand Manager, Cosifit | 28 Aug 2025 | Now |
| Louise Berecic | Senior Brand Manager, Delectables | 11 Nov 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
