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Brands › Virgin Active

Virgin Active

As at 16 Oct 2026, AccountMoves records 1 current agency for Virgin Active: Connected Media (media, since 26 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 26 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Michelle Rolston (Head of Marketing, since 26 Nov 2025) · Total appointments: 1

Roster: Connected Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Nov 2025 · Marketing lead since: 26 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
We Are Pi We Are PiSeen in credits only
creative, credited 17 Sept 2024 · 1 campaign
Latest: Leave the Cult, Join the Club via Campaign Brief
Vacant on record
media
Connected Media Connected MediaConfirmed appointment
media, 26 Nov 2025 to now · 11 mth
Sources: Campaign Brief · B&T
Connected MediaConfirmed · 11 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaConnected MediaCurrent26 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Virgin Active since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Virgin Active campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
We Are Pi Seen in creditscreative17 Sept 202417 Sept 20241Leave the Cult, Join the Club via Campaign Brief
Spindle Seen in creditsproduction17 Sept 202417 Sept 20241Leave the Cult, Join the Club via Campaign Brief

Also credited People named once in Virgin Active campaign credits

Daniel Liakh (Director, Spindle, Campaign Brief) · Maximilian Hetherington (Photographer, Spindle, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Nov 202526 Nov 2025appointmentmediaConnected Mediaconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Michelle RolstonHead of Marketing26 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Rolston credited Connected Media with a clear grasp of the customer and category, sharp strategic thinking and a close cultural match.
audience understandingstrategic thinkingcultural fit
Michelle Rolston · the move · via Campaign Brief, 26 Nov 2025 · paraphrased
AGENCY SAYS Barnes said Connected Media was thrilled to take on Virgin Active.
can't waitthrilled
Laura Hamod Barnes · the move · via Campaign Brief, 26 Nov 2025 · paraphrased