Volvo

As at 16 Oct 2026, AccountMoves records 1 current agency for Volvo: Initiative (media, since 6 Jan 2025). Agency changes reported since 2016: 1. Last reported move: 6 Jan 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Initiative (media) Small roster

Agency changes on record since 20161based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 6 Jan 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

No agency on record

Vacant on record

media

Initiative InitiativeConfirmed appointment
media, 6 Jan 2025 to now · 1 yr 9 mth
Sources: Mediaweek

InitiativeConfirmed · 1 yr 9 mth

202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
media	InitiativeCurrent	6 Jan 2025	Now	1.8	0

Agency changes on record Since 2016 · based on reported moves only

Date	Change	Source
6 Jan 2025	media: Mindshare to Initiative	Mediaweek

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
6 Jan 2025	6 Jan 2025	appointment	media	Mindshare	Initiative			confirmed	via Mediaweek

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Woolley pointed to sharp strategic thinking, a close cultural match and value for money as the reasons for choosing Initiative.

Darren Woolley · the move · via Mediaweek, 6 Jan 2025 · paraphrased