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Brands › West Coast Eagles

West Coast Eagles

As at 16 Oct 2026, AccountMoves records 2 current agencies for West Coast Eagles: Carat WA (media, since 9 Mar 2026), Hypnosis (creative, since 9 Mar 2026). Agency changes reported since 2016: 0. Last reported move: 9 Mar 2026. Based on reported moves only, with sources.

Marketing lead: Sara Pagano (Executive General Manager – Brand, Marketing & Digital Growth, since 9 Mar 2026) · Total appointments: 2

Roster: Carat WA (media), Hypnosis (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 9 Mar 2026 · Marketing lead since: 9 Mar 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Hypnosis HypnosisConfirmed appointment
creative, 9 Mar 2026 to now · 7 mth
Sources: Campaign Brief
HypnosisConfirmed · 7 mth
media
Carat WA Carat WAConfirmed appointment
media, 9 Mar 2026 to now · 7 mth
Sources: Campaign BriefCarat Australia Carat AustraliaSeen in credits only
media, credited 9 Mar 2026 · 1 campaign
Latest: campaign via LBB
Carat WAConfirmed · 7 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHypnosisCurrent9 Mar 2026Now0.60
mediaCarat WACurrent9 Mar 2026Now0.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for West Coast Eagles since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on West Coast Eagles campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Carat Australia Seen in creditsmedia9 Mar 20269 Mar 20261campaign via LBB
Hypnosis Seen in creditscreative9 Mar 20269 Mar 20261campaign via LBB

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Mar 20269 Mar 2026appointmentmediaCarat WAconfirmedvia Campaign Brief
9 Mar 20269 Mar 2026appointmentcreativeHypnosisconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sara PaganoExecutive General Manager – Brand, Marketing & Digital Growth9 Mar 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Pagano said Carat WA stood out for a collaborative way of working, strong chemistry with the client team and the quality of its people.
partnershipchemistrypeopleexcitedjourneyproud
Sara Pagano · the move · via Campaign Brief, 9 Mar 2026 · paraphrased
WHY THEY WON Pagano said Hypnosis stood out for a collaborative way of working, strong chemistry with the client team and the quality of its people.
partnershipchemistrypeopleexcitedjourneyproud
Sara Pagano · the move · via Campaign Brief, 9 Mar 2026 · paraphrased