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Brands › Woolies

Woolies

As at 16 Oct 2026, AccountMoves records 3 current agencies for Woolies: M+C Saatchi (unspecified, since 5 Dec 2021), M+C Saatchi (social, since 28 Apr 2022), Komo (digital, since 6 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 6 Mar 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: M+C Saatchi (unspecified), M+C Saatchi (social), Komo (digital) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 6 Mar 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
digital
Komo KomoConfirmed appointment
digital, 6 Mar 2023 to now · 3 yr 7 mth
Sources: B&T
KomoConfirmed · 3 yr 7 mth
social
M+C Saatchi M+C SaatchiConfirmed appointment
social, 28 Apr 2022 to now · 4 yr 6 mth
Sources: Mumbrella
M+C SaatchiConfirmed · 4 yr 6 mth
unspecified
M+C Saatchi M+C SaatchiConfirmed appointment
unspecified, 5 Dec 2021 to now · 4 yr 10 mth
Sources: B&T
M+C SaatchiConfirmed · 4 yr 10 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalKomoCurrent6 Mar 2023Now3.60
socialM+C SaatchiCurrent28 Apr 2022Now4.50
unspecifiedM+C SaatchiCurrent5 Dec 2021Now4.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Woolies since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 Mar 20236 Mar 2023appointmentdigitalKomoconfirmedvia B&T
28 Apr 202228 Apr 2022appointmentsocialM+C Saatchiconfirmedvia Mumbrella
5 Dec 20215 Dec 2021appointmentM+C Saatchiconfirmedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Blackley said M+C Saatchi was pleased to take on Woolies.
hit the ground running
Cam Blackley · the move · via B&T, 5 Dec 2021 · paraphrased