Woolworths
As at 16 Oct 2026, AccountMoves records 2 current agencies for Woolworths: Society (PR, since 11 Jan 2021), Droga5 ANZ (creative, since 22 July 2026). Agency changes reported since 2016: 2. Last reported move: 22 July 2026. Based on reported moves only, with sources.
Marketing lead: Sean Barrett (CMO, since 22 July 2026) · Total appointments: 3
Roster: Society (PR), Droga5 ANZ (creative) Small roster
Last review on record: 22 July 2026 · Marketing lead since: 22 July 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 20 Feb 2018 · 1 campaign
Latest: campaign via B&TM+C Saatchi Group AUNZ M+C Saatchi Group AUNZSeen in credits only
creative, credited 7 Nov 2023 · 1 campaign
Latest: campaign via LBBDroga5 ANZ Droga5 ANZConfirmed appointment
creative, 22 July 2026 to now · 3 mth
Sources: Campaign Brief · Campaign Brief · B&T · Mumbrella
design, credited 20 Feb 2018 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Droga5 ANZCurrent | 22 July 2026 | Now | 0.2 | 0 |
| PR | SocietyCurrent | 11 Jan 2021 | Now | 5.8 | 0 |
| PR | PPR | 3 Apr 2017 | 11 Jan 2021 | 3.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 22 July 2026 | creative: M+C Saatchi to Droga5 ANZ | Campaign Brief · Campaign Brief · B&T · Mumbrella |
| 3 Apr 2017 | PR: One Green Bean to PPR | Mumbrella |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Woolworths campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| M+C Saatchi Group AUNZ Seen in credits | creative | 7 Nov 2023 | 7 Nov 2023 | 1 | campaign via LBB |
| FINCH Seen in credits | production | 7 Nov 2023 | 7 Nov 2023 | 1 | campaign via LBB |
| FINCH Seen in credits | post-production | 7 Nov 2023 | 7 Nov 2023 | 1 | campaign via LBB |
| M+C Saatchi Seen in credits | creative | 20 Feb 2018 | 20 Feb 2018 | 1 | campaign via B&T |
| Resolution Seen in credits | post-production | 20 Feb 2018 | 20 Feb 2018 | 1 | campaign via B&T |
| Song Zu Seen in credits | design | 20 Feb 2018 | 20 Feb 2018 | 1 | campaign via B&T |
Also credited People named once in Woolworths campaign credits
Andrew Hicks (Director of marketing, Woolworths, B&T) · Nick Chapman (General manager of brand, Woolworths, B&T) · Alison Stratten (Marketing communications manager, Woolworths, B&T) · Emilie Fares (Marketing communications planner, Woolworths, B&T) · Jaime Brock (Marketing communications specialist, Woolworths, B&T) · Aysha Down (Sponsorship marketing manager, Woolworths, B&T) · Zoe Meredith (Sponsorship activation manager, Woolworths, B&T) · Michael Andrews (Creative director, Tom McFarlane, B&T) · Ben Stainlay (Senior copywriter, Sophie Ayles, B&T) · Niccola Phillips (Head of art, Sophie Ayles, B&T) · Rod James (Head of moving image, Sophie Ayles, B&T) · Loren August (Executive producer, Sophie Ayles, B&T) · Sarah Miller (Senior print producer, Sophie Ayles, B&T) · Dean Hastie (Design director, Sophie Ayles, B&T) · Rochus Dahnken (Senior designer, Sophie Ayles, B&T) · Jamie Gilbert-Smith (Managing director, M&C Saatchi Sport & Entertainment, Sophie Ayles, B&T) · Peter Pippen (Senior strategist, M&C Saatchi Sport & Entertainment, Sophie Ayles, B&T) · Tom Mort (Account director, M&C Saatchi Sport & Entertainment, Sophie Ayles, B&T) · Katie Leslie (Senior account manager, M&C Saatchi Sport & Entertainment, Sophie Ayles, B&T) · Paul Goldman (Director, Kite Productions, B&T) · Caroline Squire (Head of Marketing Communications, Woolworths, Campaign Brief) · Kerry Fitzgerald (Marketing Communications Planner, Woolworths, Campaign Brief) · Samantha Smith (Marketing Communications Planner, Woolworths, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 May 2026 | 22 July 2026 | appointment | creative | M+C Saatchi | Droga5 ANZ | confirmed | via Campaign Briefvia Campaign Briefvia B&Tvia Mumbrella | ||
| 11 Jan 2021 | 11 Jan 2021 | appointment | PR | Society | confirmed | via Mumbrella | |||
| 3 Apr 2017 | 3 Apr 2017 | appointment | PR | One Green Bean | PPR | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Andrew Hicks | Chief Marketing Officer | 20 Feb 2018 | 1 Mar 2023 |
| Nick Chapman | General Manager of Brand | 20 Feb 2018 | 20 Feb 2018 |
| Alison Stratten | Marketing Communications Manager | 20 Feb 2018 | 20 Feb 2018 |
| Emilie Fares | Marketing Communications Planner | 20 Feb 2018 | 20 Feb 2018 |
| Jaime Brock | Marketing Communications Specialist | 20 Feb 2018 | 20 Feb 2018 |
| Aysha Down | Sponsorship Marketing Manager | 20 Feb 2018 | 20 Feb 2018 |
| Caroline Squire | Head of Marketing Communications | 11 Nov 2019 | 11 Nov 2019 |
| Kerry Fitzgerald | Marketing Communications Planner | 11 Nov 2019 | 11 Nov 2019 |
| Samantha Smith | Marketing Communications Planner | 11 Nov 2019 | 11 Nov 2019 |
| Sean Barrett | CMO | 22 July 2026 | Now |