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Brands › World Rugby

World Rugby

As at 16 Oct 2026, AccountMoves records no current agency appointments for World Rugby. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Paul Lemon (Director of Marketing & Ticketing, since 14 May 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 14 May 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Akcelo AkceloSeen in credits only
creative, credited 14 May 2026 · 1 campaign
Latest: campaign via Campaign Brief
AkceloSeen in credits · 5 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for World Rugby since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on World Rugby campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Akcelo Seen in creditscreative14 May 202614 May 20261campaign via Campaign Brief
Photoplay Seen in creditsproduction14 May 202614 May 20261campaign via Campaign Brief
Masters & Savant Seen in creditspost-production14 May 202614 May 20261campaign via Campaign Brief

Also credited People named once in World Rugby campaign credits

Paul Lemon (Director of Marketing & Ticketing, World Rugby, Campaign Brief) · Clare Serafini (RWC Australia General Manager, Marketing & Communications, World Rugby, Campaign Brief) · Becky Cowley (Head of Marketing, World Rugby, Campaign Brief) · Claire Ludlow (Senior Marketing Manager, World Rugby, Campaign Brief) · Amanda Darnell (Senior Marketing Manager, World Rugby, Campaign Brief) · Dorian Grimaud (Head of Communications, World Rugby, Campaign Brief) · Oskar Westerdal (Creative Partners, Akcelo, Campaign Brief) · Jon Foye (Creative Partners, Akcelo, Campaign Brief) · Ilya Aronovich (Creative Team, Akcelo, Campaign Brief) · Misha McDonald (Creative Team, Akcelo, Campaign Brief) · Kirsty Reynolds (Executive Client Lead, Akcelo, Campaign Brief) · Max Bennett (Business Lead, Akcelo, Campaign Brief) · Pippa O’Regan (Business Lead, Akcelo, Campaign Brief) · Stephanie Ceccaldi (Executive Producer, Akcelo, Campaign Brief) · Dan Burns (Producer, Stills & Social, Akcelo, Campaign Brief) · Lee Stephens (Senior Designer, Akcelo, Campaign Brief) · Stephen Au (Senior Designer, Akcelo, Campaign Brief) · Richard Spencer (Senior Designer, Akcelo, Campaign Brief) · Dave Di Veroli (Chief Strategy Officer, Campaign Brief) · Scott Otto Anderson (Director, Photoplay, Campaign Brief) · Simon Ozolins (DOP, Photoplay, Campaign Brief) · Emma Thompson (Executive Producer, Photoplay, Campaign Brief) · Mark Bennett (Editor, Photoplay, Campaign Brief) · Ben Eagleton (Colourist, Photoplay, Campaign Brief) · Nick Polovineo (Composers, Campaign Brief) · Felix Bornholdt (Composers, Campaign Brief) · Michael Gie (Executive Producer, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Paul LemonDirector of Marketing & Ticketing14 May 2026Now
Clare SerafiniRWC Australia General Manager, Marketing & Communications14 May 2026Now
Becky CowleyHead of Marketing14 May 2026Now
Claire LudlowSenior Marketing Manager14 May 2026Now
Amanda DarnellSenior Marketing Manager14 May 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.