X ETFs
As at 16 Oct 2026, AccountMoves records 1 current agency for X ETFs: Madden (PR, since 10 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 10 Mar 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Madden (PR) Small roster
Last review on record: 10 Mar 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
PR, 10 Mar 2023 to now · 3 yr 7 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | MaddenCurrent | 10 Mar 2023 | Now | 3.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for X ETFs since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 Mar 2023 | 10 Mar 2023 | appointment | PR | Madden | confirmed | via B&T |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.