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Agencies › Dentsu Creative

Dentsu Creative

Dentsu Creative is a creative agency. AccountMoves records 6 account wins, 2 losses and 0 retentions, and 5 current clients including Chery, Icon Queensland, RMIT, RMIT Uni, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Ruben Cirugeda (Creative Director), Sarah McGregor (Executive Creative Director), Scotty Glennon (Creative Director), Kirsty Muddle (CEO), Mande Van Der Merwe (Chief Creative Officers), Avish Gordhan (Chief Creative Officers), Tom Denton (Creative Director), Abbey Klaassen (Global Brand President), Ben Coulson (Chief Creative Officer), Zac Pritchard (Executive Creative Director), Graham Alvarez-Jarratt (Chief Strategy Officer), Katie Firth (Managing Director) · 19 people recorded in total

Career W-L6-2
Retained0
Net $m+0.0
Clients5
2026 rank177

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20260100.00.00.0177
20251100.00.00.0181
20241000.00.00.069
20234000.00.00.04
Career6200.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Cherycreative17 June 20251.3
Icon QueenslandPR24 July 20233.2
RMITcreative30 Aug 20233.1
RMIT Unicreative30 Aug 20233.1
RMIT Universitycreative30 Aug 20233.1

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Harris pointed to the strength of its creative ideas, sharp strategic thinking and strong chemistry with the client team as the reasons for choosing Dentsu Creative.
creativitystrategic thinkingchemistryelevateexcited
Lucas Harris on Chery · the move · via Campaign Brief, 17 June 2025 · paraphrased
AGENCY SAYS Klaassen said Dentsu Creative was pleased to take on Adobe.
meaningful
Abbey Klaassen on Adobe · the move · via B&T, 2 Oct 2024 · paraphrased
AGENCY SAYS Muddle said Dentsu Creative was eager to take on RMIT University, and talked up the brand's standing.
can't waitelevateheritage
Kirsty Muddle on RMIT University · the move · via Campaign Brief, 30 Aug 2023 · paraphrased
WHY THEY WON Ranasinghe said Dentsu Creative stood out for strong chemistry with the client team, a collaborative way of working and the strength of its creative ideas.
chemistrypartnershipcreativitythrilled
Chaminda Ranasinghe on RMIT University · the move · via Campaign Brief, 30 Aug 2023 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
8 Apr 2026FreshChoice SEEN IN CREDITSdigitalAdd to CartCampaign Brief
17 Feb 2026Woolworths New Zealand SEEN IN CREDITSsocialCampaign Brief
17 Mar 2025Royal Melbourne Institute of Technology (RMIT) SEEN IN CREDITScreativeWhat The Future?!B&T
16 Sept 2026Chery SEEN IN CREDITScreativeCampaign Brief
18 Apr 2023Toyota Motor Corporation Australia SEEN IN CREDITScreativeCampaign Brief
5 Oct 2022nbn SEEN IN CREDITScreativeCampaign Brief
27 Nov 2023Funlab SEEN IN CREDITScreativeFun Way To Test FriendshipsCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
22 June 2026THE ICONICcreativeLostEmotive
17 June 2025CherycreativeWon
25 Mar 2025Kmart AustraliacreativeLostClemenger
3 Oct 2024AdobecreativeWon
30 Aug 2023RMIT UnicreativeWon
30 Aug 2023RMIT UniversitycreativeWon
30 Aug 2023RMITcreativeWon
24 July 2023Icon QueenslandPRWon