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Brands › Woolworths New Zealand

Woolworths New Zealand

As at 16 Oct 2026, AccountMoves records no current agency appointments for Woolworths New Zealand. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Abbe Hale (Head of Brand, since 17 Feb 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 17 Feb 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
digital
Riot Design Riot DesignSeen in credits only
digital, credited 17 Feb 2026 · 1 campaign
Latest: campaign via Campaign Brief
Riot DesignSeen in credits · 8 mth
social
Dentsu Creative Dentsu CreativeSeen in credits only
social, credited 17 Feb 2026 · 1 campaign
Latest: campaign via Campaign Brief
Dentsu CreativeSeen in credits · 8 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Woolworths New Zealand since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Woolworths New Zealand campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Dentsu Creative Seen in creditssocial17 Feb 202617 Feb 20261campaign via Campaign Brief
Riot Design Seen in creditsdigital17 Feb 202617 Feb 20261campaign via Campaign Brief

Also credited People named once in Woolworths New Zealand campaign credits

Abbe Hale (Head of Brand, Woolworths New Zealand, Campaign Brief) · Samuel Gujer (Senior Marketing Manager & Chapter Lead, Woolworths New Zealand, Campaign Brief) · Conrad Webber (Marketing Manager, Woolworths New Zealand, Campaign Brief) · Lucy Key (Marketing Manager, Woolworths New Zealand, Campaign Brief) · Adele Biggs (Content Manager & Product Owner, Woolworths New Zealand, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Abbe HaleHead of Brand17 Feb 2026Now
Samuel GujerSenior Marketing Manager & Chapter Lead17 Feb 2026Now
Conrad WebberMarketing Manager17 Feb 2026Now
Lucy KeyMarketing Manager17 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.