Edge
Edge. AccountMoves records 14 account wins, 0 losses and 0 retentions, and 13 current clients including Bupa Dental, Bupa Optical and Hearing, Charles Darwin University, DGtek, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Dan King (Managing Director), Richard Parker (Executive Planning Director), Sal Cavallaro (Art Director), Matt Batten (Executive Creative Director), David Stretch (Managing Director), Simon Langley (Executive Creative Director), Caitlin Ammann (Planning Director), Jodie Allen (Senior Account Director), Rebecca Leahy (Media Director), Marianna Gale (Group Account Director), Callum Foot (Art Director), Ryan Johnstone (Media Director) · 26 people recorded in total
Career W-L14-0
Retained0
Net $m+0.0
Clients13
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 57 |
| 2022 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 1 |
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 47 |
| 2020 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 15 |
| 2019 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 5 |
| 2018 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 42 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 34 |
| Career | 14 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Bupa Dental | creative | 20 Feb 2020 | 6.7 | |
| Bupa Optical and Hearing | creative | 6 July 2020 | 6.3 | |
| Charles Darwin University | creative | 8 Aug 2022 | 4.2 | |
| DGtek | creative | 17 Aug 2022 | 4.2 | |
| Hearing Australia | media | 27 July 2022 | 4.2 | |
| InVigor | unspecified | 21 Sept 2018 | 8.1 | |
| Kwik Kopy | media | 26 May 2023 | 3.4 | |
| Moccona | unspecified | 23 July 2019 | 7.2 | |
| Seagrass Boutique Hospitality Group | media | 8 May 2022 | 4.4 | |
| Tennis Australia | unspecified | 3 Sept 2021 | 5.1 | |
| Terri Scheer | unspecified | 23 Mar 2017 | 9.6 | |
| VicRoads | creative | 17 May 2019 | 7.4 | |
| Virgin Money Australia | social | 14 Feb 2019 | 7.7 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.3 per quote (league)
AGENCY SAYS Parker said Edge was excited to take on Kwik Kopy. Richard Parker on Kwik Kopy · the move · via Campaign Brief, 26 May 2023 · paraphrased
WHY THEY WON Shwabsky pointed to a close cultural match, the quality of its people and a collaborative way of working as the reasons for choosing Edge. Sonia Shwabsky on Kwik Kopy · the move · via Campaign Brief, 26 May 2023 · paraphrased
WHY THEY WON Taylor said Edge stood out for a clear grasp of the customer and category. Mitchell Taylor on Taylors Wines · the move · via Campaign Brief, 13 Oct 2022 · paraphrased
AGENCY SAYS Stretch said Edge was excited to take on Taylors Wines. David Stretch on Taylors Wines · the move · via Campaign Brief, 13 Oct 2022 · paraphrased
WHY THEY WON Klizhov pointed to strong chemistry with the client team, the quality of its people and a clear grasp of the customer and category as the reasons for choosing Edge. David Klizhov on DGtek · the move · via B&T, 17 Aug 2022 · paraphrased
AGENCY SAYS Mooseek said Edge was excited to take on DGtek. Rod Mooseek on DGtek · the move · via B&T, 17 Aug 2022 · paraphrased
AGENCY SAYS Gardner said Edge was pleased to take on Charles Darwin University. Nicole Gardner on Charles Darwin University · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
WHY THEY WON Holborn said Edge stood out for sharp strategic thinking, the strength of its creative ideas and a record of commercial results. Shannon Holborn on Charles Darwin University · the move · via B&T, 8 Aug 2022 · paraphrased
AGENCY SAYS Johnstone said Edge was excited to take on Hearing Australia, and flagged big plans for the next phase. Ryan Johnstone on Hearing Australia · the move · via Campaign Brief, 27 July 2022 · paraphrased
AGENCY SAYS Parker said Edge was pleased to take on Seagrass Boutique Hospitality Group. Richard Parker on Seagrass Boutique Hospitality Group · the move · via Campaign Brief, 8 May 2022 · paraphrased
WHY THEY WON Ovens pointed to its data and technology capability, a record of commercial results and the quality of its people as the reasons for choosing Edge. David Ovens on Seagrass Boutique Hospitality Group · the move · via Campaign Brief, 8 May 2022 · paraphrased
AGENCY SAYS Langley said Edge was pleased to take on Tennis Australia. Simon Langley on Tennis Australia · the move · via Campaign Brief, 3 Sept 2021 · paraphrased
WHY THEY WON Wickes pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing Edge. Britt Wickes on Tennis Australia · the move · via Campaign Brief, 3 Sept 2021 · paraphrased
WHY THEY WON Harrison credited Edge with the quality of its people, a clear grasp of the customer and category and a record of commercial results. Jacquelin Harrison on Bupa Optical and Hearing · the move · via Campaign Brief, 6 July 2020 · paraphrased
AGENCY SAYS Mooseek said Edge was thrilled to take on Bupa Optical and Hearing. Rod Mooseek on Bupa Optical and Hearing · the move · via Campaign Brief, 6 July 2020 · paraphrased
WHY THEY WON Druce credited Edge with a clear grasp of the customer and category. Stephen Druce on Bupa Dental · the move · via Campaign Brief, 20 Feb 2020 · paraphrased
AGENCY SAYS Parker said Edge was excited to take on Bupa Dental, and flagged big plans for the next phase. Richard Parker on Bupa Dental · the move · via Campaign Brief, 20 Feb 2020 · paraphrased
AGENCY SAYS King said Edge was proud to take on VicRoads. Dan King on VicRoads · the move · via Campaign Brief, 17 May 2019 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 Oct 2019 | Valspar SEEN IN CREDITS | creative | LBB | |
| 26 Oct 2020 | Mitre 10 SEEN IN CREDITS | creative | Talkin | Campaign Brief |
| 2 Mar 2021 | Sanofi SEEN IN CREDITS | creative | Wellness Just Got Personal | Campaign Brief |
| 14 May 2021 | Jacobs Douwe Egberts SEEN IN CREDITS | creative | Made for Australia | LBB |
| 15 Mar 2022 | Releaseit SEEN IN CREDITS | media | Campaign Brief | |
| 19 July 2022 | Moccona SEEN IN CREDITS | creative | Campaign Brief | |
| 12 Sept 2022 | Starlight Children’s Foundation SEEN IN CREDITS | creative | Campaign Brief | |
| 24 Oct 2022 | RT Health SEEN IN CREDITS | creative | Campaign Brief | |
| 16 Mar 2023 | Pymble Ladies’ College SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 May 2023 | Kwik Kopy | media | Won | ||
| 13 Oct 2022 | Taylors Wines | creative | Won | ||
| 17 Aug 2022 | DGtek | creative | Won | ||
| 8 Aug 2022 | Charles Darwin University | creative | Won | ||
| 27 July 2022 | Hearing Australia | media | Won | ||
| 8 May 2022 | Seagrass Boutique Hospitality Group | media | Won | ||
| 3 Sept 2021 | Tennis Australia | Won | |||
| 6 July 2020 | Bupa Optical and Hearing | creative | Won | ||
| 20 Feb 2020 | Bupa Dental | creative | Won | ||
| 23 July 2019 | Moccona | Won | |||
| 17 May 2019 | VicRoads | creative | Won | ||
| 14 Feb 2019 | Virgin Money Australia | social | Won | ||
| 21 Sept 2018 | InVigor | Won | |||
| 23 Mar 2017 | Terri Scheer | Won |