Hatched
Hatched is a media agency. AccountMoves records 9 account wins, 0 losses and 0 retentions, and 9 current clients including Booktopia, Brown Family Wine Group, GPT, Jack Link's, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Regan Hancock (Planning Director), Jack Byrne (Founder and Owner), Adrian Roeling (Managing Partner), Catherine Edghill (Managing Partner), Simon Porter (Head of Retail), Gayathri Wijesekera (Head of Creative & Production), Danni Dimitri (Managing Partner and Head of Strategy), Cat Edghill (CEO), Tania Babela (Investment Director) · 14 people recorded in total
Career W-L9-0
Retained0
Net $m+0.0
Clients9
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 7 |
| 2023 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 5 |
| 2019 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 64 |
| Career | 9 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Booktopia | PR | 9 Oct 2023 | 3.0 | |
| Brown Family Wine Group | unspecified | 6 June 2023 | 3.4 | |
| GPT | digital | 26 Nov 2023 | 2.9 | |
| Jack Link's | media | 29 Jan 2025 | 1.7 | |
| Key Pharmaceuticals | unspecified | 17 Sept 2025 | 1.1 | |
| Klook | media | 7 Apr 2025 | 1.5 | |
| Open Universities Australia | media | 29 May 2019 | 7.4 | |
| Reece | media | 3 Apr 2023 | 3.5 | |
| Yellow Tail | media | 14 Oct 2025 | 1.0 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.8 per quote (league)
WHY THEY WON Boyden said Hatched stood out for sharp strategic thinking, the quality of its people and a collaborative way of working. Nick Boyden on Key Pharmaceuticals · the move · via B&T, 17 Sept 2025 · paraphrased
AGENCY SAYS Dimitri said Hatched was excited to take on Key Pharmaceuticals, and flagged big plans for the next phase. Danni Dimitri on Key Pharmaceuticals · the move · via B&T, 17 Sept 2025 · paraphrased
AGENCY SAYS Dimitri said Hatched was thrilled to take on Klook. Danni Dimitri on Klook · the move · via Campaign Brief, 7 Apr 2025 · paraphrased
WHY THEY WON Freedman pointed to a clear grasp of the customer and category and sharp strategic thinking as the reasons for choosing Hatched. Adam Freedman on Booktopia · the move · via Mediaweek, 9 Oct 2023 · paraphrased
AGENCY SAYS Edghill said Hatched was thrilled to take on Booktopia. Catherine Edghill on Booktopia · the move · via Mediaweek, 9 Oct 2023 · paraphrased
WHY THEY WON Dixon said Hatched stood out for a close cultural match and a collaborative way of working. Ben Dixon on Brown Family Wine Group · the move · via Mediaweek, 6 June 2023 · paraphrased
AGENCY SAYS Roeling said Hatched was pleased to take on Brown Family Wine Group. Adrian Roeling on Brown Family Wine Group · the move · via Mediaweek, 6 June 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 12 Sept 2024 | Zeller SEEN IN CREDITS | media | Campaign Brief | |
| 15 Mar 2024 | Kennards Hire SEEN IN CREDITS | media | Mediaweek | |
| 13 July 2026 | Who Gives A Crap SEEN IN CREDITS | media | B&T | |
| 6 May 2025 | Uber One SEEN IN CREDITS | creative | Mediaweek | |
| 30 Apr 2025 | Uber Eats SEEN IN CREDITS | creative | Campaign Brief | |
| 3 May 2021 | Wine Victoria SEEN IN CREDITS | media | Behind the Vines | Campaign Brief |
| 9 Sept 2021 | CARS24 SEEN IN CREDITS | media | Campaign Brief | |
| 26 Feb 2024 | AIA Australia SEEN IN CREDITS | media | All or Something | Campaign Brief |
| 15 Mar 2022 | Midas SEEN IN CREDITS | media | Midas. You can rely on us. | Campaign Brief |
| 10 Apr 2022 | Open Universities Australia SEEN IN CREDITS | media | Here To Guide You There | B&T |
| 4 May 2022 | Open Universities Australia SEEN IN CREDITS | media | LBB | |
| 27 Apr 2022 | ilume SEEN IN CREDITS | media | Campaign Brief | |
| 11 July 2022 | Cars24 Australia SEEN IN CREDITS | media | That | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 14 Oct 2025 | Yellow Tail | media | Won | ||
| 17 Sept 2025 | Key Pharmaceuticals | Won | |||
| 7 Apr 2025 | Klook | media | Won | ||
| 29 Jan 2025 | Jack Link's | media | Won | ||
| 26 Nov 2023 | GPT | digital | Won | ||
| 9 Oct 2023 | Booktopia | PR | Won | ||
| 6 June 2023 | Brown Family Wine Group | Won | |||
| 3 Apr 2023 | Reece | media | Won | ||
| 29 May 2019 | Open Universities Australia | media | Won |