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Brands › Key Pharmaceuticals

Key Pharmaceuticals

As at 16 Oct 2026, AccountMoves records 2 current agencies for Key Pharmaceuticals: The Core Agency (creative, since 23 Oct 2017), Hatched (unspecified, since 17 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 17 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Nick Boyden (Director of Marketing and Innovation, since 17 Sept 2025) · Total appointments: 2

Roster: The Core Agency (creative), Hatched (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 17 Sept 2025 · Marketing lead since: 17 Sept 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Core Agency The Core AgencyConfirmed appointment
creative, 23 Oct 2017 to now · 9 yr
Sources: B&T
The Core AgencyConfirmed · 9 yr
media
No agency on record
Vacant on record
unspecified
Hatched HatchedConfirmed appointment
unspecified, 17 Sept 2025 to now · 1 yr 1 mth
Sources: B&T · Mumbrella
HatchedConfirmed · 1 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe Core AgencyCurrent23 Oct 2017Now9.00
unspecifiedHatchedCurrent17 Sept 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Key Pharmaceuticals since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Sept 202517 Sept 2025appointmentHatchedconfirmedvia B&Tvia Mumbrella
23 Oct 201723 Oct 2017appointmentcreativeThe Core Agencyconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Nick BoydenDirector of Marketing and Innovation17 Sept 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Boyden said Hatched stood out for sharp strategic thinking, the quality of its people and a collaborative way of working. Nick Boyden · the move · via B&T, 17 Sept 2025 · paraphrased
AGENCY SAYS Dimitri said Hatched was excited to take on Key Pharmaceuticals, and flagged big plans for the next phase. Danni Dimitri · the move · via B&T, 17 Sept 2025 · paraphrased
AGENCY SAYS Callister said The Core Agency was delighted to take on Key Pharmaceuticals. Jane Callister · the move · via B&T, 23 Oct 2017 · paraphrased