ICON Agency
ICON Agency is a PR agency. AccountMoves records 9 account wins, 0 losses and 0 retentions, and 8 current clients including Australian Marketing Institute, CARE Australia, Federation University Australia, Hansen Yuncken, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Ed Bechervaise (Creative Directors), Rod Clausen (Creative Directors), Hazel Tiernan (Group Account Director), Joanne Painter (Managing Director), Matthew Thomas (Head of PR), Chris Dodds (Managing Director (digital)) · 9 people recorded in total
Career W-L9-0
Retained0
Net $m+0.0
Clients8
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 119 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 62 |
| 2021 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 16 |
| 2020 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 17 |
| 2019 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 67 |
| 2018 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 51 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 43 |
| Career | 9 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Australian Marketing Institute | PR | 29 Aug 2018 | 8.1 | |
| CARE Australia | PR | 1 Dec 2021 | 4.9 | |
| Federation University Australia | PR | 15 May 2017 | 9.4 | |
| Hansen Yuncken | PR | 16 June 2021 | 5.3 | |
| Melbourne International Flower and Garden Show | PR | 27 Feb 2025 | 1.6 | |
| Pause Fest | PR | 25 Aug 2020 | 6.1 | |
| Salesforce | PR | 1 Nov 2022 | 4.0 | |
| Schneider Electric Australia | PR | 1 Apr 2020 | 6.5 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)
AGENCY SAYS Painter said ICON Agency was thrilled to take on Salesforce. Joanne Painter on Salesforce · the move · via Mumbrella, 1 Nov 2022 · paraphrased
WHY THEY WON Harding said ICON Agency stood out for a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Oanh Harding on Hansen Yuncken · the move · via B&T, 17 June 2021 · paraphrased
AGENCY SAYS Painter said ICON Agency was delighted to take on Hansen Yuncken. Joanne Painter on Hansen Yuncken · the move · via Campaign Brief, 16 June 2021 · paraphrased
WHY THEY WON Hedon said ICON Agency stood out for its data and technology capability, sharp strategic thinking and a close cultural match. George Hedon on Pause Fest · the move · via Campaign Brief, 25 Aug 2020 · paraphrased
AGENCY SAYS Dodds said ICON Agency was delighted to take on Pause Fest. Chris Dodds on Pause Fest · the move · via Campaign Brief, 25 Aug 2020 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 26 Sept 2018 | Yarra Trams SEEN IN CREDITS | creative | Tram Coach | B&T |
| 5 May 2020 | Catholic Super SEEN IN CREDITS | PR | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 27 Feb 2025 | Melbourne International Flower and Garden Show | PR | Won | ||
| 1 Nov 2022 | Salesforce | PR | Won | ||
| 1 Dec 2021 | CARE Australia | PR | Won | ||
| 16 June 2021 | Hansen Yuncken | PR | Won | ||
| 25 Aug 2020 | Pause Fest | PR | Won | ||
| 1 Apr 2020 | Schneider Electric Australia | PR | Won | ||
| 4 Nov 2019 | Australian Marketing Institute | PR | Won | ||
| 29 Aug 2018 | Australian Marketing Institute | PR | Won | ||
| 15 May 2017 | Federation University Australia | PR | Won |