It's Friday
It's Friday is a creative agency. AccountMoves records 4 account wins, 1 loss and 0 retentions, and 4 current clients including B&D Garage Doors, Swaggle, URBNSURF, Zeekr, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Daniel Fletcher (Director), Pete Bosilkovski (CEO of It), Vince Lagana (Chief Creative Officer)
Career W-L4-1
Retained0
Net $m+0.0
Clients4
2026 rank10
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 10 |
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 123 |
| 2024 | 0 | 1 | 0 | 0.0 | 0.0 | 0.0 | 154 |
| Career | 4 | 1 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| B&D Garage Doors | creative | 7 Sept 2026 | 0.1 | |
| Swaggle | creative | 23 June 2025 | 1.3 | |
| URBNSURF | creative | 3 Feb 2026 | 0.7 | |
| Zeekr | creative | 19 May 2026 | 0.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Deane pointed to the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing It's Friday. Alysha Deane on B&D Garage Doors · the move · via B&T, 7 Sept 2026 · paraphrased
AGENCY SAYS Bosilkovski said It's Friday was pleased to take on B&D Garage Doors, and talked up the brand's standing. Pete Bosilkovski on B&D Garage Doors · the move · via B&T, 7 Sept 2026 · paraphrased
WHY THEY WON Zhou credited It's Friday with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category. Tony Zhou on Zeekr · the move · via B&T, 20 May 2026 · paraphrased
WHY THEY WON Friday welcomed the appointment of It's Friday without spelling out a specific reason. It’s Friday on Swaggle · the move · via Campaign Brief, 23 June 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 15 June 2026 | EatClub SEEN IN CREDITS | creative | Mediaweek | |
| 28 Apr 2025 | Sydney Water SEEN IN CREDITS | creative | Flushable Guidebook | Campaign Brief |
| 2 Sept 2024 | Colonial First State SEEN IN CREDITS | creative | Mediaweek | |
| 6 May 2024 | Frucor Suntory SEEN IN CREDITS | creative | Mediaweek | |
| 11 May 2026 | Suntory BOSS Coffee SEEN IN CREDITS | creative | Campaign Brief | |
| 9 May 2022 | CFS SEEN IN CREDITS | creative | Campaign Brief | |
| 8 Aug 2022 | Domino SEEN IN CREDITS | creative | Campaign Brief | |
| 3 Feb 2023 | Domino's SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 7 Sept 2026 | B&D Garage Doors | creative | Won | ||
| 19 May 2026 | Zeekr | creative | Won | ||
| 3 Feb 2026 | URBNSURF | creative | Won | ||
| 23 June 2025 | Swaggle | creative | Won | ||
| 6 June 2024 | Domino's | PR | Lost | Sling & Stone |