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Brands › Zeekr

Zeekr

As at 16 Oct 2026, AccountMoves records 2 current agencies for Zeekr: Optimise Media (media, since 20 Feb 2026), It's Friday (creative, since 19 May 2026). Agency changes reported since 2016: 0. Last reported move: 21 July 2026. Based on reported moves only, with sources.

Marketing lead: Tony Zhou (CMO, since 20 May 2026) · Total appointments: 3

Roster: Optimise Media (media), It's Friday (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 21 July 2026 · Marketing lead since: 20 May 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
It's Friday It's FridayConfirmed appointment
creative, 19 May 2026 to now · 5 mth
Sources: Campaign Brief · B&T
It's FridayConfirmed · 5 mth
media
Optimise Media Optimise MediaReported appointment
media, 20 Feb 2026 to now · 8 mth
Sources: B&T
Optimise MediaReported · 8 mth
PR
Bastion Aotearoa Bastion AotearoaSeen in credits only
PR, credited 17 Sept 2026 to 18 Sept 2026 · 3 campaigns
Latest: campaign via Mediaweek
Bastion AotearoaSeen in credits · 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeIt's FridayCurrent19 May 2026Now0.40
mediaOptimise MediaCurrent20 Feb 2026Now0.71

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Zeekr since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Zeekr campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Aotearoa Seen in creditsPR17 Sept 202618 Sept 20263campaign via Mediaweek
Bastion Make New Zealand Seen in creditsproduction17 Sept 202618 Sept 20262headlights via Mumbrella

Also credited People named once in Zeekr campaign credits

Oliver Green (Chief Creative Officer, Bastion Aotearoa, B&T) · Dom Antelme (Executive Creative Director, Bastion Aotearoa, B&T) · Alice Cogin (Senior Creative, Bastion Aotearoa, B&T) · Mel Tombs (Creative Services Director, Bastion Aotearoa, B&T) · Danny Carlsen (Head of Design, Bastion Aotearoa, B&T) · Tim Wightman (Senior Designer, Bastion Aotearoa, B&T) · Chamolie Thomson (Senior Producer, Sarah Pickles, B&T) · Luke Farmer (Managing Director Creative, Sarah Pickles, B&T) · Ryan Jordan (Head of Strategy, Sarah Pickles, B&T) · Olwen Hopley (Senior Business Director, Sarah Pickles, B&T) · Joanna James (Managing Director Communications & Experience, Sarah Pickles, B&T) · Paige Corrin (PR & Experiential Director, Sarah Pickles, B&T) · Holly Jones (PR Executive, Sarah Pickles, B&T) · Taika Waititi (Photographer / Director, Bastion Make New Zealand, B&T) · Pip Mayne (Executive Producer, Bastion Make New Zealand, B&T) · Sarah Cook (Producer, Bastion Make New Zealand, B&T) · Oli Green (Chief Creative Officer, Bastion Aotearoa, Mediaweek) · Joanna James PR (Managing Director Communications &Experience, Mediaweek)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 July 202621 July 2026retentionmediaOptimise MediaOptimise Mediareportedvia B&T
19 May 202619 May 2026appointmentcreativeIt's Fridayconfirmedvia Campaign Briefvia B&T
20 Feb 202620 Feb 2026appointmentmediaOptimise Mediareportedvia B&T

Marketing leaders

PersonTitleFromTo
Tony ZhouCMO20 May 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Zhou credited It's Friday with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category.
creativitypartnershipaudience understanding
Tony Zhou · the move · via B&T, 20 May 2026 · paraphrased