Leo
Leo is a creative agency. AccountMoves records 2 account wins, 3 losses and 0 retentions, and 2 current clients including ANZ, CPA Australia, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Clare Pickens (CEO), Stephen Carroll (Director) · 3 people recorded in total
Career W-L2-3
Retained0
Net $m+0.0
Clients2
2026 rank172
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 1 | 0 | 0.0 | 0.0 | 0.0 | 172 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 91 |
| 2020 | 0 | 2 | 0 | 0.0 | 0.0 | 0.0 | 95 |
| Career | 2 | 3 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ANZ | creative | 22 Oct 2024 | 2.0 | |
| CPA Australia | creative | 2 Mar 2026 | 0.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Chadwick said Leo stood out for a collaborative way of working, a clear grasp of the customer and category and sharp strategic thinking. Sian Chadwick on ANZ · the move · via Campaign Brief, 22 Oct 2024 · paraphrased
AGENCY SAYS Pickens said Leo was excited to take on ANZ, and flagged big plans for the next phase. Clare Pickens on ANZ · the move · via Campaign Brief, 22 Oct 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 19 Mar 2026 | AAMI SEEN IN CREDITS | creative | Luck of the Bounce | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 20 Aug 2026 | Superloop | creative | Lost | BMF | |
| 2 Mar 2026 | CPA Australia | creative | Won | ||
| 22 Oct 2024 | ANZ | creative | Won | ||
| 27 Oct 2020 | Great Barrier Reef Foundation | creative | Lost | Leo Burnett Australia | |
| 24 Aug 2020 | Bonds | creative | Lost | Special Group |