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Brands › AAMI

AAMI

As at 16 Oct 2026, AccountMoves records no current agency appointments for AAMI. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Rapthi Thanapalasingam (Head of Brand and Content, since 9 Feb 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 9 Feb 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Ogilvy OgilvySeen in credits only
creative, credited 30 Sept 2021 · 1 campaign
Latest: campaign via Mumbrella
Ogilvy Australia Ogilvy AustraliaSeen in credits only
creative, credited 3 Aug 2022 to 8 July 2024 · 2 campaigns
Latest: campaign via Mumbrella
OMD OMDSeen in credits only
creative, credited 28 Sept 2022 · 1 campaign
Latest: campaign via Mumbrella
Leo Australia Leo AustraliaSeen in credits only
creative, credited 9 Feb 2026 · 1 campaign
Latest: campaign via B&T
Leo LeoSeen in credits only
creative, credited 19 Mar 2026 to 20 Mar 2026 · 2 campaigns
Latest: Luck of the Bounce via Campaign Brief
LeoSeen in credits · 7 mth
media
OMD Sydney OMD SydneySeen in credits only
media, credited 10 May 2019 · 2 campaigns
Latest: Clangers Happen, Lucky You via Campaign Brief
OMD OMDSeen in credits only
media, credited 8 July 2024 to 8 Aug 2024 · 2 campaigns
Latest: campaign via LBB
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for AAMI since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on AAMI campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Leo Seen in creditscreative19 Mar 202620 Mar 20262Luck of the Bounce via Campaign Brief
FINCH Seen in creditsproduction19 Mar 202620 Mar 20262Luck of the Bounce via Campaign Brief
Leo Australia Seen in creditscreative9 Feb 20269 Feb 20261campaign via B&T
Scoundrel Seen in creditsproduction9 Feb 20269 Feb 20261campaign via B&T
i4 Casting Seen in creditsproduction9 Feb 20269 Feb 20261campaign via B&T
Fin Design & Effects Seen in creditspost-production9 Feb 20269 Feb 20261campaign via B&T
OMD Seen in creditsmedia8 July 20248 Aug 20242campaign via LBB
WPP Production Australia Seen in creditsproduction8 July 20248 Aug 20242campaign via LBB
Squeak E. Clean (Australia) Seen in creditsaudio8 July 20248 Aug 20242campaign via LBB
Ogilvy Australia Seen in creditscreative3 Aug 20228 July 20242campaign via Mumbrella
OMD Seen in creditscreative28 Sept 202228 Sept 20221campaign via Mumbrella
Ogilvy Seen in creditscreative30 Sept 202130 Sept 20211campaign via Mumbrella
OMD Sydney Seen in creditsmedia10 May 201910 May 20192Clangers Happen, Lucky You via Campaign Brief
Rabbit Content Director: Al Morrow Seen in creditsproduction10 May 201910 May 20191campaign via B&T
The Editors Seen in creditspost-production10 May 201910 May 20192Clangers Happen, Lucky You via Campaign Brief
Sam Hopgood at Bang Bang Studios Casting: 2 Divas Seen in creditsaudio10 May 201910 May 20191campaign via B&T
Rabbit Seen in creditsproduction10 May 201910 May 20191Clangers Happen, Lucky You via Campaign Brief
Sam Hopgood at Bang Bang Studios Seen in creditsaudio10 May 201910 May 20191Clangers Happen, Lucky You via Campaign Brief
2 Divas Seen in creditsproduction10 May 201910 May 20191Clangers Happen, Lucky You via Campaign Brief

Also credited People named once in AAMI campaign credits

Stephen Carroll (Director, Leo, B&T) · Rapthi Thanapalasingam (Head of Brand and Content, AAMI, B&T) · Julia Reimnitz (AAMI Marketing Manager, AAMI, B&T) · Liza Friedman (AAMI Marketing Lead, AAMI, B&T) · Lisa Marshall (AAMI Marketing Specialist, AAMI, B&T) · Andy Fergusson (Chief Creative Officer, Leo Australia, B&T) · Tim Woolford (Executive Creative Director, Leo Australia, B&T) · Michelle Walsh (Creative Director, Leo Australia, B&T) · Madeleine Batkin-Walkerden (Senior Art Director, Leo Australia, B&T) · Catherine King (Chief Strategy Officer, Leo Australia, B&T) · Mitch Hunter (Group Strategy Director, Leo Australia, B&T) · Hannah Austin (Group Business Director, B&T) · Tash Tollo (Business Director, B&T) · Justine Dooner (Executive Producer, B&T) · Tim Bullock (Director, Scoundrel, B&T) · Adrian Shapiro (Executive Producer, Scoundrel, B&T) · Kate Gooden (Executive Producer, Scoundrel, B&T) · Charlie Taylor (Producer, Scoundrel, B&T) · Crighton Bone (DOP, Scoundrel, B&T) · Amanda Yu (Production Manager, Scoundrel, B&T) · Neville Stevenson (Production Designer, Scoundrel, B&T) · Matic Prusnik (Colourist, Fin Design & Effects, B&T) · Toby Gill (Manager Marketing, AAMI, AAMI, B&T) · Olivia Rourke (Go To Market Lead, AAMI, B&T) · Tom Russell (Associate Creative Director, B&T) · Axel Tagg (Senior Art Director, B&T) · Susannah George (Head of Film & Content, B&T) · Virginia Pracht (Head of Strategy, B&T) · Milly Scott (Group Account Director, B&T) · Eliza Whyte (Account Manager, B&T) · Julia Stretch (Senior Social Creative, B&T) · Thad King (Business Director, OMD Sydney, B&T) · Alex Englis (Account Director, OMD Sydney, B&T) · Mim Haysom (Executive General Manager Brand & Marketing Suncorp, AAMI, Campaign Brief) · Mark Behr (Executive Manager Marketing Insurance, AAMI, Campaign Brief) · David Ponce de Leon (Executive Creative Director, Campaign Brief) · Lenna Boland (Creative Director, Campaign Brief) · Nick Hurley (Senior Manager, Sports Sponsorship, OMD Sydney, Campaign Brief) · Joe McCabe (Account Manager, OMD Sydney, Campaign Brief) · Al Morrow (Content Director, Rabbit, Campaign Brief) · Lucas Jenner (Executive Producer, Rabbit, Campaign Brief) · Alice Grant (Producer, Rabbit, Campaign Brief) · Germain McMicking (Director of Photography, Rabbit, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Toby GillManager Marketing10 May 201910 May 2019
Mim HaysomExecutive General Manager Brand & Marketing Suncorp10 May 201913 May 2019
Mark BehrExecutive Manager Marketing Insurance10 May 201917 June 2019
Rapthi ThanapalasingamHead of Brand and Content9 Feb 2026Now
Julia ReimnitzAAMI Marketing Manager9 Feb 2026Now
Liza FriedmanAAMI Marketing Lead9 Feb 2026Now
Lisa MarshallAAMI Marketing Specialist9 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.