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Agencies › OMD

OMD

OMD is a media agency. AccountMoves records 12 account wins, 3 losses and 0 retentions, and 11 current clients including Abano Healthcare, Beiersdorf, Canva, Freedom, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Phillipa Moig (Business Director), Alex Englis (Account Director), Nick Hurley (Partnerships Senior Manager), Dan Clark (Business Director), Scott Crisp (Account Director), Stevie Ray (Casting Director), Nick Hamon (Casting Director), Lisa Leach (Head of Strategy), Anna Higgins (Business Director), Laura Nathan (Business Director), Susie Wall (Strategy Director), Camilla Wallace (Account Director) · 72 people recorded in total

Career W-L12-3
Retained0
Net $m+0.0
Clients11
2026 rank173

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20261100.00.00.0173
20253100.00.00.026
20231000.00.00.079
20222000.00.00.024
20212000.00.00.022
20181100.00.00.0100
20172000.00.00.015
Career12300.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Abano Healthcaremedia19 July 20224.2
Beiersdorfmedia6 Nov 20178.9
Canvamedia25 May 20215.4
Freedommedia16 Sept 20251.1
Freedom Australiamedia16 Sept 20251.1
McDonald’smedia27 Apr 20179.5
NIVEA & Elastoplastmedia21 Feb 20233.6
NSW Governmentmedia13 July 20224.3
Qantasmedia29 July 20260.2
Under Armourmedia4 June 20251.4
Victorian Governmentmedia1 Mar 20215.6

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.7 per quote (league)

AGENCY SAYS Lee said OMD was pleased to take on Qantas.
meaningfulunlockworld-class
Charlotte Lee on Qantas · the move · via B&T, 29 July 2026 · paraphrased
AGENCY SAYS Nice said OMD was proud to take on Freedom Australia, and talked up the brand's standing.
iconicproud
Laura Nice on Freedom Australia · the move · via Mediaweek, 16 Sept 2025 · paraphrased
AGENCY SAYS Lee said OMD was pleased to take on Under Armour.
Charlotte Lee on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased
WHY THEY WON Georgiev credited OMD with a collaborative way of working, sharp strategic thinking and its data and technology capability.
partnershipstrategic thinkingdata and technologybest-in-classexcited
Dimitrija Georgiev on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
14 Oct 2026Transport Accident Commission (TAC) SEEN IN CREDITSmediaMumbrella
13 Oct 2026Victoria Police SEEN IN CREDITSmediaMumbrella
29 Oct 2025Macca’s SEEN IN CREDITSmediaYou Deserve A Little TreatCampaign Brief
3 Mar 2025McDonald’s New Zealand SEEN IN CREDITSmediaCampaign Brief
22 Apr 2026McDonald’s NZ SEEN IN CREDITSmediaCampaign Brief
27 Jan 2026GIO SEEN IN CREDITSmediaGreat Insurance, ObviouslyMediaweek
21 Dec 2023McDonald's SEEN IN CREDITSmediaCampaign Brief
15 Oct 2025KidsCan SEEN IN CREDITSmediaB&T
13 Oct 2025The Range at Country Club SEEN IN CREDITSmediaThe RangeCampaign Brief
5 Aug 2025BCF SEEN IN CREDITSmediaBCFing FunB&T
9 June 2025Kleenex SEEN IN CREDITSmediaCampaign Brief
28 May 2025Macca’s New Zealand SEEN IN CREDITSmediathe burger that changes everythingCampaign Brief
22 Apr 20252degrees SEEN IN CREDITSmediaNOtificationsLBB
1 Nov 2023Belong SEEN IN CREDITSmediaCampaign Brief
19 Nov 2025McDonald’s Australia SEEN IN CREDITSmediaCampaign Brief
29 Sept 2024Wellington City Mission SEEN IN CREDITSmediaCampaign Brief
6 July 2026Mazda Australia SEEN IN CREDITSmediaLBB
9 Aug 2024AAMI (Suncorp) SEEN IN CREDITSmediaShanked itCampaign Brief
8 July 2024NSW SES SEEN IN CREDITSmediaCampaign Brief
27 May 2024Kiwibank SEEN IN CREDITSmediaWhereCampaign Brief
26 May 2024NSW SES & NSW Reconstruction Authority SEEN IN CREDITSmediaFuture FloodCampaign Brief
21 May 2024TAC SEEN IN CREDITSmediaDriving tired? Wake up to yourselfMediaweek
20 Jan 2022GIO (Suncorp) SEEN IN CREDITSmediaYou Know With GIOCampaign Brief
1 Feb 2024Cancer Institute NSW Health SEEN IN CREDITSmediaB&T
19 Aug 2022Visit Victoria SEEN IN CREDITSmediaCampaign Brief
19 Feb 2026Transport for New South Wales SEEN IN CREDITSmediaCampaign Brief
4 Dec 2025Victorian Infrastructure Delivery Authority (VIDA) SEEN IN CREDITSmediaMore Ways to MoveCampaign Brief
19 May 2025Bonds SEEN IN CREDITSmediaCalls it What It Is. Period.Campaign Brief
1 May 2023Simplot SEEN IN CREDITSmediaCampaign Brief
5 Aug 2019Target Australia SEEN IN CREDITSmediaCampaign Brief
5 Sept 2022Frucor Suntory SEEN IN CREDITSmediaCampaign Brief
30 May 2023Suncorp SEEN IN CREDITSmediaIf Your Home Could TalkCampaign Brief
3 Oct 2019NZ Transport Agency SEEN IN CREDITSmediaCampaign Brief
6 June 2019Meridian SEEN IN CREDITSmediaCampaign Brief
28 Aug 2019Australian Turf Club SEEN IN CREDITSmediaCampaign Brief
23 Sept 2019EECA (Energy Efficiency & Conservation Authority) SEEN IN CREDITSmediaGen LessCampaign Brief
31 Aug 2023TAB SEEN IN CREDITSmediaCampaign Brief
6 Apr 2020HBF SEEN IN CREDITSmediaeverythingCampaign Brief
11 June 2020rebel SEEN IN CREDITSmediaCampaign Brief
11 Sept 2020HBF East Coast SEEN IN CREDITSmediaHold Out For a ZeroCampaign Brief
28 Jan 2022Maximus SEEN IN CREDITSmediaCampaign Brief
5 Oct 2020Coles SEEN IN CREDITSmediaValue the Australian WayCampaign Brief
8 Dec 2020Waka Kotahi SEEN IN CREDITSmediaCampaign Brief
16 May 2022Bonds Australia SEEN IN CREDITSmediaCampaign Brief
20 Apr 2021Coles Insurance SEEN IN CREDITSmediaCampaign Brief
7 June 2024Telstra SEEN IN CREDITSmediaLBB
8 Nov 2021Bombay Sapphire SEEN IN CREDITSmediaStirredB&T
21 Dec 2021Victorian Government Department of Justice and Community Saf SEEN IN CREDITSmediaThe Unsinkable GuyCampaign Brief
23 Oct 2023Target SEEN IN CREDITSmediaTarget All The WayCampaign Brief
21 Mar 2022Suncorp Bank SEEN IN CREDITSmediaBanking you can feel good aboutCampaign Brief
22 Mar 2022Waka KotahiNZ Transport Agency SEEN IN CREDITSmediaCampaign Brief
30 Oct 2023Michael Hill Jeweller SEEN IN CREDITSmediaCampaign Brief
9 May 2023Sheridan SEEN IN CREDITSmediaRest Above AllCampaign Brief
27 May 2022Reconciliation Australia SEEN IN CREDITSmediaBe Brave. Make Change.Campaign Brief
28 Sept 2022AAMI SEEN IN CREDITScreativeMumbrella
17 Oct 2022Bras N Things SEEN IN CREDITSmediaCampaign Brief
20 Feb 2023Birds Eye (via Simplot) SEEN IN CREDITSmediaAn eye for goodCampaign Brief
20 Mar 2023Macpac SEEN IN CREDITSmediaWeather AnythingCampaign Brief
29 Mar 2023Porter's Paints SEEN IN CREDITSmediaPaint with heart and soulCampaign Brief
28 Apr 2023VLSB+C SEEN IN CREDITSmediaCampaign Brief
3 Aug 2023Te Whatu Ora and Te Aka Whai Ora SEEN IN CREDITSmediaCampaign Brief
4 Sept 2023The Uluru Dialogue SEEN IN CREDITSmediaYouMediaweek
14 Dec 2023Asahi Beverages New Zealand SEEN IN CREDITScreativeCampaign Brief
8 July 2024NSW State Emergency Service SEEN IN CREDITSmediaLBB
8 Aug 2024AAMI SEEN IN CREDITSmediaLBB
2 June 2025Destination NSW SEEN IN CREDITSmediaFeel NewCampaign Brief
10 June 2025Kleenex SEEN IN CREDITSmediaB&T
4 July 2025Bargain Chemist SEEN IN CREDITSmediaCampaign Brief
10 Sept 2025The Royal Agricultural Society of WA SEEN IN CREDITSmediaCampaign Brief
12 May 2026Department of Corrections Ara Poutama SEEN IN CREDITSmediaCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
29 July 2026QantasmediaWon
15 July 2026Michael HillmediaLostEssenceMediacom
16 Sept 2025Freedom AustraliamediaWon
16 Sept 2025FreedommediaWon
4 June 2025Under ArmourmediaWon
5 Feb 2025Renault GroupmediaLostMatch & Wood
21 Feb 2023NIVEA & ElastoplastmediaWon
19 July 2022Abano HealthcaremediaWon
13 July 2022NSW GovernmentmediaWon
25 May 2021CanvamediaWon
1 Mar 2021Victorian GovernmentmediaWon
19 Nov 2018SuncorpmediaWon
17 June 2018Western Australia GovernmentmediaLostInitiative
6 Nov 2017BeiersdorfmediaWon
27 Apr 2017McDonald’smediaWon