Freedom

As at 16 Oct 2026, AccountMoves records 3 current agencies for Freedom: The General Store (creative, since 2 Oct 2018), Effie & Co (PR, since 31 May 2019), OMD (media, since 16 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 16 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: The General Store (creative), Effie & Co (PR), OMD (media) Many specialists

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 16 Sept 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

The General Store The General StoreConfirmed appointment
creative, 2 Oct 2018 to now · 8 yr
Sources: Mumbrella

The General StoreConfirmed · 8 yr

media

OMD OMDConfirmed appointment
media, 16 Sept 2025 to now · 1 yr 1 mth
Sources: Mumbrella

OMDConfirmed · 1 yr 1 mth

Effie & Co Effie & CoConfirmed appointment
PR, 31 May 2019 to now · 7 yr 5 mth
Sources: Mumbrella

Effie & CoConfirmed · 7 yr 5 mth

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure
creative	The General StoreCurrent	2 Oct 2018	Now	8.0
media	OMDCurrent	16 Sept 2025	Now	1.1
PR	Effie & CoCurrent	31 May 2019	Now	7.4

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Freedom since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Also credited People named once in Freedom campaign credits

Victoria Zschommler (Photographer, Freedom, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Winner	Status	Source
16 Sept 2025	16 Sept 2025	appointment	media	OMD	confirmed	via Mumbrella
31 May 2019	31 May 2019	appointment	PR	Effie & Co	confirmed	via Mumbrella
2 Oct 2018	2 Oct 2018	appointment	creative	The General Store	confirmed	via Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.