McDonald’s New Zealand
As at 16 Oct 2026, AccountMoves records no current agency appointments for McDonald’s New Zealand. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Luke Rive (Director of Marketing, since 29 Mar 2021) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 29 Mar 2021 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 29 Mar 2021 · 1 campaign
Latest: campaign via Campaign BriefDDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 3 Mar 2025 to 16 May 2025 · 2 campaigns
Latest: campaign via Campaign Brief
media, credited 3 Mar 2025 to 3 Sept 2026 · 2 campaigns
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for McDonald’s New Zealand since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on McDonald’s New Zealand campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| OMD Seen in credits | media | 3 Mar 2025 | 3 Sept 2026 | 2 | campaign via Campaign Brief |
| DDB Group Aotearoa Seen in credits | creative | 3 Mar 2025 | 16 May 2025 | 2 | campaign via Campaign Brief |
| Department of Post Seen in credits | post-production | 3 Mar 2025 | 3 Mar 2025 | 1 | campaign via Campaign Brief |
| Sliced Tomatoes by The Just Brothers Seen in credits | audio | 3 Mar 2025 | 3 Mar 2025 | 1 | campaign via Campaign Brief |
| DDB Aotearoa Seen in credits | creative | 29 Mar 2021 | 29 Mar 2021 | 1 | campaign via Campaign Brief |
| FINCH Seen in credits | production | 29 Mar 2021 | 29 Mar 2021 | 1 | campaign via Campaign Brief |
Also credited People named once in McDonald’s New Zealand campaign credits
Luke Rive (Director of Marketing, McDonald’s New Zealand, Campaign Brief) · Leigh Benvie (Head of Brand and Media, McDonald’s New Zealand, Campaign Brief) · Violet Holster (Senior Brand Manager, McDonald’s New Zealand, Campaign Brief) · Samantha Attenborough (Executive Producer, Flying Fish, Campaign Brief) · Andrew Laurich (Director, Flying Fish, Campaign Brief) · Alex Glucina (DOP, Flying Fish, Campaign Brief) · Nathan Pickles (Offline Editor, Leon Woods, Campaign Brief) · Pete Ritchie (Colourist, Leon Woods, Campaign Brief) · Liquid Studios (Soundtrack/composer/Music, Leon Woods, Campaign Brief) · Sarah Kinniburgh (Executive Producer, Gather Productions, Campaign Brief) · Justin Hawkes (Director, Gather Productions, Campaign Brief) · Bevan Crothers (DOP, Gather Productions, Campaign Brief) · Joe Rixon (DOP, Gather Productions, Campaign Brief) · DDB Edit Suite (Editor, Department of Post, Campaign Brief) · Reagen Butler (Stills Photographer, Sliced Tomatoes by The Just Brothers, Campaign Brief) · Deb Fell (Head of Marketing, McDonald’s New Zealand, Campaign Brief) · Simon Kenny (Head of Comms, McDonald’s New Zealand, Campaign Brief) · Nikki Jeffcote (Senior Brand Manager, McDonald’s New Zealand, Campaign Brief) · Stef Phillips (Brand Manager, McDonald’s New Zealand, Campaign Brief) · Damon Stapleton (Chief Creative Officer, DDB Aotearoa, Campaign Brief) · Gary Steele (Executive Creative Director, DDB Aotearoa, Campaign Brief) · Ben Pegler (Creative Director, DDB Aotearoa, Campaign Brief) · Gareth Rice (Art Director, DDB Aotearoa, Campaign Brief) · Geordie Wilson (Copywriter, DDB Aotearoa, Campaign Brief) · Keshvi Lal (Business Director, Campaign Brief) · Kristina Lindsay (Senior Business Manager, Campaign Brief) · Rupert Price (Chief Strategy Officer, Campaign Brief) · Charlotte Marks (Strategy Director, Campaign Brief) · Charlotte Glennon (Television Producer, Campaign Brief) · Julz Lane (Stills Producer, Campaign Brief) · Bex Kelly (Executive Producer, FINCH, Campaign Brief) · Nikki Walker (Production Producer, FINCH, Campaign Brief) · Bobbsey Twins (Director, FINCH, Campaign Brief) · John Toon (DOP, FINCH, Campaign Brief) · Chris Elliot (Production Designer, Campaign Brief) · Troy Goodall (Photographer, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Luke Rive | Director of Marketing | 29 Mar 2021 | Now |
| Deb Fell | Head of Marketing | 29 Mar 2021 | 29 Mar 2021 |
| Nikki Jeffcote | Senior Brand Manager | 29 Mar 2021 | 29 Mar 2021 |
| Stef Phillips | Brand Manager | 29 Mar 2021 | 29 Mar 2021 |
| Leigh Benvie | Head of Brand and Media | 3 Sept 2026 | Now |
| Violet Holster | Senior Brand Manager | 3 Sept 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
