16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Sheridan

Sheridan

As at 16 Oct 2026, AccountMoves records 1 current agency for Sheridan: TBWA\Sydney (creative, since 30 July 2018). Agency changes reported since 2016: 0. Last reported move: 30 July 2018. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: TBWA\Sydney (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 30 July 2018 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
TBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 30 July 2018 to now · 8 yr 3 mth
Sources: LBB
Fabric\TBWA Fabric\TBWASeen in credits only
creative, credited 10 May 2022 to 31 Oct 2022 · 2 campaigns
Latest: campaign via Campaign Brief
Fabric (part of the TBWA\Sydney Group) Fabric (part of the TBWA\Sydney Group)Seen in credits only
creative, credited 8 May 2023 to 9 May 2023 · 2 campaigns
Latest: Rest Above All via B&T
TBWA\SydneyConfirmed · 8 yr 3 mth
media
NMPI NMPISeen in credits only
media, credited 5 Nov 2019 · 1 campaign
Latest: campaign via Campaign Brief
OMD OMDSeen in credits only
media, credited 10 May 2022 to 9 May 2023 · 4 campaigns
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWA\SydneyCurrent30 July 2018Now8.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Sheridan since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Sheridan campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Fabric (part of the TBWA\Sydney Group) Seen in creditscreative8 May 20239 May 20232Rest Above All via B&T
OMD Seen in creditsmedia10 May 20229 May 20234campaign via Campaign Brief
Fabric\TBWA Seen in creditscreative10 May 202231 Oct 20222campaign via Campaign Brief
Collider Seen in creditsproduction31 Oct 202231 Oct 20221campaign via Campaign Brief
Yukfoo Seen in creditsproduction29 Aug 202229 Aug 20222campaign via Campaign Brief
NMPI Seen in creditsmedia5 Nov 20195 Nov 20191campaign via Campaign Brief
TBWA\Sydney Seen in creditscreative5 Nov 20195 Nov 20191campaign via Campaign Brief
Fabric\TBWA – Gemma Rees Seen in creditsother5 Nov 20195 Nov 20191campaign via Campaign Brief

Also credited People named once in Sheridan campaign credits

Paul Gould (Group General Manager, Sheridan, Campaign Brief) · Renee Awadalla (General Manager Marketing, Sheridan, Campaign Brief) · Kate Sallmann (Senior Marketing Manager, Sheridan, Campaign Brief) · Sara Wilson (Brand Marketing Manager, Sheridan, Campaign Brief) · Andy DiLallo (Chief Creative Officer, TBWA Sydney, Campaign Brief) · Matt Springate (Chief Strategy Officer, TBWA Sydney, Campaign Brief) · Kat Vassar (Strategic Planner, TBWA Sydney, Campaign Brief) · Kat Claughton (Strategic Planner, TBWA Sydney, Campaign Brief) · Nev Fordyce (Creative Directors, TBWA Sydney, Campaign Brief) · Kat Alvarez-Jarrett (Creative Directors, TBWA Sydney, Campaign Brief) · Chris Mawson (Design Director, TBWA Sydney, Campaign Brief) · Bob Broadfoot (Art Director, TBWA Sydney, Campaign Brief) · Chris Johnson (Writer, TBWA Sydney, Campaign Brief) · Bonnie Nguyen (Senior Digital Designer, TBWA Sydney, Campaign Brief) · Charlie Keeble (Business Director, Fabric\TBWA – Gemma Rees, Campaign Brief) · Charlotte O’Rourke (Integrated Producer, Fabric\TBWA – Gemma Rees, Campaign Brief) · Mike Montgomery (Integrated Producer, Fabric\TBWA – Gemma Rees, Campaign Brief) · Lester Jones (Director, Fabric\TBWA – Gemma Rees, Campaign Brief) · Lachlan French (Editor, Fabric\TBWA – Gemma Rees, Campaign Brief) · Victoria Zschommler (Photographer, Beau Silvester, Campaign Brief) · Stephanie Maule (Senior Marketing Manager, Sheridan, Campaign Brief) · Campbell Brown (DOP, Fabric\TBWA, Campaign Brief) · Darren McDonald (Photographer, Fabric\TBWA, Campaign Brief) · Anneliese Plodr (Social Media Manager, Sheridan, B&T) · Dylan Duclos (Director, Fabric\TBWA, Campaign Brief) · Charlie Dennington (Photographer, Collider, Campaign Brief) · Andrew Seargeant (Group General Manager, Sheridan, B&T) · Jack Birtles (DOP, Fabric – Part of the TBWA\Sydney Group, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 July 201830 July 2018appointmentcreativeTBWA\Sydneyconfirmedvia LBB

Marketing leaders

PersonTitleFromTo
Renee AwadallaGeneral Manager Marketing5 Nov 201930 Aug 2026
Kate SallmannSenior Marketing Manager5 Nov 20195 Nov 2019
Sara WilsonBrand Marketing Manager5 Nov 20195 Nov 2019
Stephanie MauleSenior Marketing Manager10 May 202231 Oct 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.