Under Armour
As at 16 Oct 2026, AccountMoves records 1 current agency for Under Armour: OMD (media, since 4 June 2025). Agency changes reported since 2016: 0. Last reported move: 4 June 2025. Based on reported moves only, with sources.
Marketing lead: Dimitrija Georgiev (Head of Media and Digital Marketing, since 4 June 2025) · Total appointments: 1
Roster: OMD (media) Small roster
Last review on record: 4 June 2025 · Marketing lead since: 4 June 2025 (source)
Agency timeline Which agency has held each account, by discipline
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | OMDCurrent | 4 June 2025 | Now | 1.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Under Armour since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 June 2025 | 4 June 2025 | appointment | media | OMD | confirmed | via Mediaweekvia Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Dimitrija Georgiev | Head of Media and Digital Marketing | 4 June 2025 | Now |