Under Armour appoints OMD for media
Under Armour appoints OMD for media. Reported on 4 June 2025 (confirmed), sources: Mediaweek, Mumbrella.
Brand: Under Armour · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Dimitrija Georgiev
Est. billingsn/a
Announced4 June 2025
Decided4 June 2025
The field
| Agency | Role | Stage |
|---|---|---|
| OMD | Winner | Appointed |
Sources Links only
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On the record Paraphrased, with tags
AGENCY SAYS Lee said OMD was pleased to take on Under Armour. Charlotte Lee on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased
WHY THEY WON Georgiev credited OMD with a collaborative way of working, sharp strategic thinking and its data and technology capability. Dimitrija Georgiev on Under Armour · the move · via Mediaweek, 4 June 2025 · paraphrased